Sega's teamed up with Sony Pictures to make films about its mascot Sonic the Hedgehog.
The plan, according to Deadline, is to pump out a film a year.
Sega's Japanese Marza Animation Planet company will help make the films, which will be a mixture of CGI and live-action - possibly like Sony's Smurfs films, pondered the Hollywood Reporter.
Evan Susser and Van Robichaux - the duo writing a live-action Jetsons film - will handle the screenplay. Apparently the plot will face Sonic off against his iconic enemies.
Influential Fast & Furious and 22 Jump Street producer, Neal Moritz, is pulling the strings.