Lionhead boss and newly-crowned holder of a BAFTA Fellowship Peter Molyneux has admitted making game features up on the spot to stop bored journalists falling asleep during interviews.
"I'd like to thank the press, by the way, for listening to my stuff," said Molyneux while accepting an academy fellowship at the annual BAFTA ceremony in London earlier this evening.
"Sorry - I've slightly over-promised on things on occasion," he continued.
"I could name at least 10 features in games that I've made up to stop journalists going to sleep and I really apologise to the team for that."
Molyneux who counts Populous, Dungeon Keeper and Fable among his contributions to the world of video gaming - is now the fourth industry veteran to be awarded the BAFTA honour, following Nintendo's Shigeru Miyamoto, Atari founder Nolan Bushnell and SimCity creator Will Wright.
"Every day I wake up and thank the stars that I'm still here now," he said at the end of his brief speech. "I love my job so much and I really feel like going home and working harder than I've ever done to prove that I deserve this award."