BBI to handle THQ distribution
Thousands of promotional 'The Rock' action figures offered in payment
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Bigben Interactive will handle primary distribution for THQ exclusively, MCV is reporting. The deal effective immediately will see BBI managing the storage and distribution of THQ products in the UK and key export territories, along with consumer product support services. BBI MD Dick Francis commented: "The fact that THQ have signed with us is a significant reflection of the confidence they have in our sophisticated IT systems and first rate logistical service."