Skip to main content

Long read: The beauty and drama of video games and their clouds

"It's a little bit hard to work out without knowing the altitude of that dragon..."

If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

EA kicks Xbox's teeth in

Console failing in Europe and Japan?

Bloomberg have picked up on what we all suspected already, reporting that the Xbox has fallen short of its sales targets in both Europe and Japan. Sales in Japan slumped to around 10,000 units a week by its third week on sale there, meaning that the initial shipment of 250,000 Xboxes which were sent to Japan on February 22nd almost certainly haven't all been sold yet, a month on from the console's launch. And while European numbers still aren't being given out, it is obvious that things haven't gone as well as Microsoft had hoped in many countries on this side of the pond. Xbox marketing director John O'Rourke tried to put a brave face on things by claiming that "we're off to a great start in every region", but others weren't so charitable. Analysts now suspect that Microsoft's strong showing in America won't be enough to let them reach their target of selling 4.5 to 6 million Xboxes worldwide by the end of June, and some suggested that the company may have to cut pricing soon. While this would undoubtedly provide a huge boost to the console's fortunes here in Europe, we're not convinced that pricing is the problem in Japan. The Xbox is already cheaper in Japan than anywhere else, and lack of Japanese games probably has more to do with its slow sales there, not to mention the fact that its rivals both have a huge head start on their home turf. Leave it to EA's ever-controversial president John Riccitiello to really put the boot in though. El Ricco is quoted as telling Bloomberg that "Microsoft has had its teeth kicked in, in both Europe and Japan". Ouch. This may help to explain why EA have been quietly shuffling all of their European Xbox releases further back into the summer for the last few weeks... Related Feature - Twelfth Night

Source - Bloomberg