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The Weakest SMS

Anne Robinson, coming soon to a mobile phone near you

Kuju Entertainment, Digital Bridges and BBC Multimedia have teamed up to bring the popular quiz show The Weakest Link to mobile phones, with a basic text-only SMS version and a graphically enhanced WAP game both on the way. Marking a step up from last year's console versions of the show, adult players will actually be able to win prizes by playing the game on their mobiles, although hopefully you won't have to suffer an embarrassing phone call from Anne Robinson if you foul things up. Orange have already licensed the SMS version for an exclusive period in the UK, with games manager Fergus Lynch commenting that "The Weakest Link .. will give Orange customers a thrilling interactive version of the hit game show in the palm of their hand". Related Feature - Thunderbirds go WAP

Source - press release

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