P4 price cuts
Intel announces dramatic changes in pricing
Although a sweeping architectural change, uptake of the Pentium 4 has been marginalised by restrictive pricing. In order to try and get more chips into the homes of consumers and business users alike, Intel has announced dramatic pricedrops to take place over the next month in the States. The price of a chip sold to wholesale will drop as much as 50% The new pricing will be as follows -
15th April, 2001
P4 1.5GHz from $631 to $519
P4 1.4GHz from $423 to $375
29th April, 2001
P4 1.7GHz from $701 to $361
P4 1.5GHz from $519 to $256
P4 1.4GHz from $375 to $193
The notable drops are thought to be an attempt on Intel's part to fight AMD on their own level. AMD's 1.33GHz processor has debuted at just under $300 in the States, and this new pricing strategy could effectively bring Intel into line with that. Now if only the cost of the motherboards and RAMBUS memory would go down... Related Feature - Pentium 4 Review