Breakfast with Activision?

Here's a bizarre one... 3D Wars are reporting that Activision are bundling copies of Asteroids and Extreme Mountain Biking with packs of American breakfast cereals "Trix" and "Cinammon Toast Crunch". Get the full scoop here.

What we really need is a free copy of Quake 3 with each crate of Jolt cola... Or maybe Asheron's Call with your packet of Pro Plus tablets? It's a strange, strange world out there.