If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Apple iPhone sales fall for the first time ever

An orchard moment for Cook.

For the first time since time began, iPhone sales fell, which meant - for the first time since 2003 - Apple posted a quarterly revenue decline.

In the quarter ended 26th March, Apple recorded 51m iPhone sales, which is a significant drop of 10m on the same period a year before.

iPad sales also fell, from 12.6m (Q2 2015) to 10.3m (Q2 2016), and Mac sales dipped from 4.6m (Q2 2015) to 4m (Q2 2016).

It meant Apple revenue fell from $58bn (Q2 2015) to $50.6bn (Q2 2016).

Well that's not going to help.

It's hardly a catastrophe - the numbers are still massive (we're talking about 51m phones sold in three months for goodness sake) - but it's a notable moment in Apple's world-conquering recent history nonetheless.

Apple's Tim Cook, in an interview with the Wall Street Journal, blamed the fallen iPhone sales on iPhone 6, which, he said, was so popular fewer people wanted to upgrade.

He also dismissed the Android threat, saying more Android users switched to iPhone in the first six months of this financial year (started October 2015) than in any other six-month period.

He mentioned a strong dollar and difficult economic conditions, too. "It's a tough bar to hurdle," he said, "but it doesn't change the future. The future is very bright."

Apple's latest iPhone release is the iPhone SE, which Digital Foundry recently reviewed.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

Tagged With

About the Author

Robert Purchese avatar

Robert Purchese

Senior Staff Writer

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.


More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch