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Among Us-like social deduction game Goose Goose Duck smashes Steam player records

What the duck's going on?

Online social deduction game Goose Goose Duck, has surpassed Steam's concurrent player record for Among Us, the game it has taken heavy inspiration from.

Based on the latest figures, the free-to-play game garnered a peak of 563,677 players today, making it the third most popular game on the platform.

How does a brand-new indie game burst into the scene out of nowhere? Well in this case, we can attribute its success to the power of K-pop.

Watch on YouTube

The game was streamed by BTS member Kim Tae-hyung, which accelerated the game's outreach and adoption.

According to industry analyst Daniel Ahmad, the game has been especially popular in Asian markets including China and Korea.

But the surge in popularity hasn't been without its problems. Earlier in the week, the game's servers buckled under the sheer demand placed on them.

In any case, if you're an indie developer who's game gets streamed by a K-pop superstar, best of luck!

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