PC market dying is a "crazy idea"

DICE talks up Battlefield Heroes.

Battlefield Heroes developer DICE believes the suggestion that the PC market is in disarray is "a crazy idea".

Producer Ben Cousins feels there is an "opportunity" for desktop gaming to boom in the same way the NES or PlayStation did, and that we're on the cusp of a "completely global, online connected world".

"If you look at the amount of PCs that are out there, we're talking hundreds and hundreds of millions; if you look at the amount of PS3s and 360s, we're talking tens of millions, barely. So, absolutely, people think that the PC is dying, but that's a crazy idea," Ben Cousins told Gamasutra.

"And that's the web, you know. People like to talk about which platform is more successful, PS3 or Xbox - well, I mean, the real key platform is the web itself. Never mind PC or Mac or whatever runs the web. That's where we're going to see the next revolution in gaming, is with web delivery, and web gameplay."

Cousins hopes his cartoon-inspired and free-to-play take on the Battlefield series will be among the first to capture this audience.

"I honestly think that we are the highest quality game out there, within this sector, and I don't think there's anyone else moving into that sector with that kind of commitment and quality," he added. "I mean, this is a fantastic game, and we're offering it for free, and I don't think anyone else is doing that."

Battlefield Heroes has been designed to run on low-spec machines and will be funded through advertising on the game's website and in the game's menu, but not in the game itself. You will also be able to pay real money for in-game items.

These range from character customisation options like costumes, to "convenience items". These, Cousins explains, are for people who have a hectic life and cannot afford to spend all day playing and levelling up their characters.

Instead, they can fork out on an item that will award double the experience gained for a couple of days, for example, so that they can catch up a little. It's a bit like real-world trading in MMOGs, only not against the rules.

Payment options should be wide, too, with all sorts mentioned such as PayPal, credit cards, broadband bills and SMS messages.

Battlefield Heroes is due out in Q3 2008, and there will be just two maps launching with it and more added over time. Cousins says this is because most people end up playing just one or two maps even when DICE spends weeks making many more, so it is trying it the other way around.

It certainly impressed us when we saw it recently, and you can catch up with our preview, as well as screenshots and videos, over on our Battlefield Heroes gamepage.

Comments (15) Latest comment 4 years ago

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  • seasidebaz #1 4 years ago

    haha good april fools joke.

    everyone knows the pc market is dying, cliffy b said so. and he has big teeth. so there.
  • alimokrane #2 4 years ago

    QUOTE: "Instead, they can fork out on an item that will award double the experience gained for a couple of days, for example, so that they can catch up a little. It's a bit like real-world trading in MMOGs, only not against the rules."


    OH MY GOD! has it come to this ?? .... WOW .... how mind-numbingly ridiculous!!!
  • Cyclone #3 4 years ago

    I think Penny Arcade has the right idea about EA micropayment schemes:

    http://ww w.penny-arcade.com/comic/2008/3...
  • crozon #4 4 years ago

    as long as its not guns that you can buy or vehicles then it will be ok.

    then again this game is free and they need to make their cash unlike fucking bad company, where you buy a full priced game and need to buy additional guns
  • Xerx3s #5 4 years ago

    "If you look at the amount of PCs that are out there, we're talking hundreds and hundreds of millions;"

    I'm a hardcore pc gamer but a note here is in place. First of all: How many of those PC's are actually capable of playing games of the last year? Valve's inquiries show that very little pc's are anywhere up to scratch. Of those PC's that are capable: how many people actually buy games. Of those people who actually buy games: how many own a console that gets more attention?

    The reality is far more similar imo. I think that the PC has an equal market share. Not more, not less.
  • crozon #6 4 years ago

    the thing every console game forgets, not all PC gamers play games like crysis.

    even if you play flash games like the ones on miniclip.com you are still playing games on a PC and spending money on PC games
  • FooAtari #7 4 years ago

    Half the problem with PC gaming is the specs required. Cut back on the eye candy just a little so that your game can run well on `18 month - 24 months old hardware and I think that would help.

    People with higher specs can always enhance things by running higher resolutions and turning on AA and AF.

    But like Crozon said PC gaming is not just about Crysis and other games that make even the most high-end rigs cry.
  • Derblington #8 4 years ago

    "then again this game is free and they need to make their cash unlike fucking bad company, where you buy a full priced game and need to buy additional guns"

    Lets get this bit right, shall we? You don't need to buy anything extra - people playing the beta have already commented on the extra guns being completely optional. If you want to buy the guns and you choose to buy the guns then you have no-one else to blame.
  • Genji #9 4 years ago

    Does Minesweeper count as PC gaming?
  • HEAVYface #10 4 years ago

    this whole 'web is the platform' thing starting to get boring.

    that whole bunch of nonsense leads into the microsoft dowload everything ethos. i don't want a generic box under my tv that does everything.

    won't somebody think of the fanboys?
  • MGG #11 4 years ago

    I like the idea of a generic box under our tvs simply cos it would kill the fanboys dead.

    I dream of that day when we can actually talk about the *GAMES*.


    [runs away to practice coding Java and Flash......]
  • drxym #12 4 years ago

    I'm sorry to say but the PC market is in trouble. You only have to go into any games shop and you will see maybe a couple of racks for PC titles with a good 1/3 of them being Sims expansions. Of the rest, many are titles shared with consoles. There are very few exclusives - nothing like it used to be. Even then some exclusives like Crysis have such outrageous system requirements that they immediately rule out many people from playing them. Five years ago there would have been double or triple the space with plenty of exclusives, and plenty of esoteric titles such as flight sim packs and so on.

    Maybe dying is too harsh a word. Services like Steam are certainly popular and games will always be available on the PC. But more and more, the PC almost seems like an afterthought. Consoles have taken over as the lead platform.

    As to why this has happened, who knows, but I expect that it is a combination of factors ranging from the cost of owning a PC that plays the latest titles, complexity of the platform vs console, piracy, and the popularity of games consoles. Developers go where the money is and the moment it appears to be with consoles.
    Edited by 1 at 02/04/08 @ 13:34
  • UncleLou #13 4 years ago

    I'm sorry to say but the PC market is in trouble. You only have to go into any games shop and you will see maybe a couple of racks for PC titles with a good 1/3 of them being Sims expansions.

    Everytime I go into a games shop, I notice all consoles combined just so take up as much space as PC games. And half of the console shelf space is for the DS.

    Guess it depends on where you live.
  • Skywise #14 4 years ago

    I'd like to play something else besides MMO's on PC but it seems major online features are the best way to combat piracy so I agree with EA there. The biggest problem for gaming on PC for me still is the uncertainty if a game you buy will work easily on your system.

    /PC rant starting
    My last PC had exactly the minimum spec for Oblivion but was unplayable unless you like 5 FPS. Installing WoW took 3 days to get my account name because the game probably required all the patches before I installed the expansion (I bought WoW and the expansion in one set). My dislike for PC gaming has returned a bit because of this, with consoles you are a bit more sure the game will work. The good thing about console games is that you are at least allowed to exchange them for something else if they don't work on your system.

    Also I can understand why companies don't put much effort into PC games, but the 3 GBs of RAM that will be required for playing Assassins Creed on PC is just taking the piss. With my current PC I went for a strong and expensive desktop PC, but it was the last such PC for me. If a machine more expensive than PS3 and 360 combined isn't capable of playing ports then it's better to save money for a console imo.
    /PC rant over

    I like typing/Skyping/listening to mp3s when playing a game and for that the PC is still perfect.
  • kestral #15 4 years ago

    "Yep, it's a completely retarded statement to make. The vast majority of PC's out there are well below par for gaming purposes."
    Surely its the other way round, the vast majority of pc games out there are well above par for hardware purposes.