Sony will be sending out hundreds of thousands PlayStation Home beta invites today.
This coincides with the launch of v1.0 of the virtual world, according to TedTheDog (he's probably not a dog) on the European PlayStation forums.
Furthermore, next Thursday "another larger batch of invitations will be sent".
Those not invited - perhaps they're not loyal enough - are told an open beta will "not be far behind".
The PlayStation Home update brings a meaty list of changes to the table, such as a tutorial, background downloading, more dance moves, reintroduction of regional travel, and a club support system.
The full list of alterations can be found on the European PlayStation forum.
Alternatively, you virtually wander into our PlayStation Home gamepage for our thoughts on the closed beta.