You could, if you were so inclined, easily argue that by now, Black Friday has overtaken its parent, Thanksgiving, in terms of global importance. What was once an effort by US retailers to offer discounts to those bored of their family over Thanksgiving weekend has become an international shopping phenomenon, with online stores the world over putting up their Black Friday deals well before the day itself and refreshing them well beyond it - past the newer, less popular Cyber Monday and beyond. Taking a day off to eat turkey never reached this level of popularity.
Black Friday 2017 date and when the deals start
This year, Black Friday is Friday 24th November 2017 and we will once again be raking through the myriad bargains on offer to find you the best deals. Based on our hard-won experience from previous years, the offers will start the previous weekend, and you can get your first "savings" from the previous Friday, the 17th - but they'll be fairly thin stuff ahead of the discounts to come. In fact, some of the best bargains come ahead of Friday itself, so you'll need to keep a close eye on this page over the course of the week. For absolutely everything that isn't necessarily a video game or techy device, you can head over to Jelly Deals where we'll be rounding up the best of the rest of Black Friday 2017.
If you have a particular format in mind, then we have you covered right here on Eurogamer. Check out the dedicated pages for the best PS4 black Friday deals and the best Xbox One Black Friday deals, and we're perhaps optimistically set out our stall for Nintendo Black Friday deals too - probably a bit too much to hope for a Switch discount, given that Nintendo can barely keep them in stock, but you never know. Plus, of course, PC gamers get more Black Friday deals than anybody else by dint of having a modular platform.
You can also monitor the retailers yourself, of course. These are the main players we'll be watching, who are enthusiastic Black Friday participants with lots of deals and offers over the course of the week.
In the meantime, you don't necessarily have to wait until Black Friday to get a good deal. Whether you're interested in 4K TVs, consoles, games or any other form of fun thing, there are always offers going on somewhere that will help you pick up a bargain. Here are a few of our favourite deals from around the information superhighway right now.
The best UK deals right now
There is already a slew of pre-Black Friday deals on offer right now, across the internet. Amazon recently introduced a brand new set of Alexa-enabled devices to its family of products, so not only are those all available now, but it would be a safe bet that we'll be seeing some heavy discounts on the original Amazon Echo now that the newer models are out.
On the gaming side of things, you'll also find offers on a range of Razer gaming accessories, including the Razer Blade laptop and some fancy backpacks. 8Bitdo has finally put its brand new, SNES-inspired SF30 Pro Bluetooth controller up for order, which works on Switch, PC, and mobile devices - that'll cost you £39.99, due out in December.
If you're on the lookout for a 4K TV, Amazon is offering a 43-inch LG set for only £449, down from £749.99. Finally, the Xbox One X has finally gone up for pre-order, running at £449.99. If you're a brand new Nintendo Switch owner and need to grab a Micro SD card to expand your storage, you can look no further than this 128GB MicroSDXC from SanDisk, currently reduced to £29.99.
If you're more of a games and software person, be sure to keep checking the Humble Store and GOG.com, both of which offer a rotating set of weekly discounts on a variety of games. TheGameCollection is running a promotion with a brand new flash deal every day for the next few weeks, while Amazon UK has sections for PS4 bundles and an Xbox One bundle builder.
The best US gaming and tech deals right now
Over in the US, you can save $30 when you order one of Amazon's brand new computer buddies - the Echo Show, which is down to $199.99 at the moment. The best pre-Black Friday deals on 4K TVs include over $400 off this Samsung Curved 49-inch 4K set, over $1000 off the price of this 65-inch 4K QLED set, or this 40-inch variation for only $600, down from $800. If you're after a fancy new laptop, BestBuy is offering up a range of models for less than $500.
In terms of games, Amazon is already taking pre-orders of the upcoming Nintendo Switch Super Mario Odyssey bundle, which will cost you $379.99. NewEgg has a recent history of some huge discounts on relatively brand new console titles, so be sure to check out what's on offer there. If you're a PC gamer, as previously mentioned, keep checking back weekly with Humble Store and GOG.com.
What to expect from Black Friday 2017
Officially the largest retail event of the year, Black Friday has become an institution in recent years. What was initially a single day of discounts from a select group of retailers - offering price cuts shortly after Thanksgiving as a way of giving back - has grown to become a bit of a monster. No doubt, if you've ventured onto the internet at the end of November over the past few years you will have seen the scramble that every online retailer goes into, all hoping to win your attention with good deals.
In order to figure out what kind of stuff will be on offer and for what prices, we need to take a trip down memory lane, back to Black Friday 2016. That wondrous time gave us a whole range of price cuts, bundles, offers and bargains on a range of stuff. Here are just a few of the highlights:
Last year, the overall cheapest Xbox One bundle for the UK audience was an Xbox One S 500GB console that came with copies of Minecraft and Forza Horizon 3, that was discounted down to just £199.99 at the time. The best value Xbox One deal, however, was from GAME, where you could grab an Xbox One S 500GB model with FIFA 17, Rise of the Tomb Raider, Forza Horizon 3 and a NOW TV Movies pass, all for £229.99. The stock of that one didn't last too long, as you might expect. As for games, Amazon kept up a steady stream of discounts on some big name titles like Titanfall 2 (£28), COD Infinite Warfare (£35) , Skyrim (£30), Dark Souls 3 (£17) and Fallout 4 for its lowest ever price of £13.
Over on the PS4 side of things, you could pick up a PS4 Slim with Call of Duty Infinite Warfare for £189 from eBay, which was by far the cheapest PS4 deal around. In terms of the best value PS4 bundle, Tesco Direct came out ahead with a bundle offering a PS4 500GB Slim console with Uncharted 4, Titanfall 2, Mafia 3, FIFA 17, Dishonored 2 and Battlefield 1, all for £279.99 which is a little insane but unquestionably superb value. As for games on their own, Amazon was offering Destiny The Collection for £20, Overwatch for £25, DOOM for only £16 and then-newly-released Watch Dogs 2 for £32.
2016 also offered up a whole range of offers on 4K televisions which, thanks to the release of the PS4 Pro, were a hot ticket item for many video game fans and console owners. Specifically, Amazon offered the top of the range LG 65-inch 4K TV for £1200 (£300 off), Currys discounted the Samsung 70-inch HDR-enabled 4K TV to £1300 (£600 off) and Costco hosted a Philips 49-inch 4K TV for only £530.
So what do last year's deals tell us about Black Friday 2017? Quite a lot, actually. There was a definite focus on adding value to console bundles by throwing in a frankly ludicrous amount of games and pricing the whole lot up with a big saving rather than just discounting consoles on their own. With this year's release of the Nintendo Switch and the upcoming launch of Microsoft's brand new 4K-enabled Xbox One X, it's likely that we'll start to see the older model Xbox Ones and PS4 units being sold off for extra cheap prices, most likely with a slew of games packed in.
That said, now that the PS4 Pro has been out for a year and the Xbox One X will be on the market by the time Black Friday 2017 actually rolls around, it's highly likely that we'll see a whole range of 4K TVs seeing deep discounts, especially if they happen to be last year's models and not the current cutting edge tech. This year's freshest sets haven't seen a vast improvement over 2016 models, so you shouldn't be at a disadvantage for picking up an older set, especially if you can get one for dirt cheap.
As mentioned earlier, 2017 saw the release of Nintendo's brand new console. While it's unlikely that the Switch will be seeing any significant discounts - Nintendo is still struggling to meet demand with new stock several months after launch - we may just see a few price cuts on Nintendo Switch accessories and games, especially those that were released around the same time as the console itself. With that in mind, if you've had your eye on games like Zelda: Breath of the Wild, Super Bomberman R, Ultra Street Fighter 2, and maybe even Mario Kart 8 Deluxe, you may end up being in luck.
As is the case with every Black Friday for the past few years, you may want to be on the look out for the very best offers on subscriptions like PlayStation Plus and Xbox Live Gold, as these tend to be discounted rarely but have been known to see temporary price cuts around Black Friday time. With the newly-increased price of PS Plus, this might be your best chance to sign up for a little less cash, too.
How to find the best Black Friday deals
One easy mistake to make when Black Friday rolls around again is falling for something with a little more hype than substance. A great deal is only a great deal if it's something you actually want to buy. It's very easy to be swept away with the excitement and the frantic nature of Black Friday deals but rest assured, we'll be keeping a close watch over a variety of online retailers and filtering out the good deals from the not so good deals. When we spot the really terrific offers, we'll bring them to you right here. All you have to do is check back often and take a look as we work up to the magical date of November 24th.