Oculus has suspended sales of its Rift virtual reality headset in China because people are reselling it.
Oculus recently began shipping the latest version of the development kit (DK2) to developers, including those in China.
DK2 is an in-development version of the headset, and not intended for consumers. It's designed for developers to mess about with and create content for.
But after what it described as "extreme" reseller purchases, Oculus has now halted sales in China.
"We need to make sure that we are doing what we can to make sure that resellers that are looking to flip our product for a profit are not taking stock away from legitimate developer purchases globally.
"Our product, in its current form, is a developer kit, meant for developers that develop VR content."
Oculus said it's trying to work out an alternative way to ensure dev kits get into legitimate developer hands in China.
"If you are an enthusiast, we kindly ask that you wait for the consumer Rift. It will be worth the wait."
So, how bad was the reselling in China?
"We were forced to suspend an entire country from purchasing," the representative added. "I'll let you put two and two together."
Oculus Rift DK2 costs $350 and can be ordered from the Oculus VR website. But to do so, you have to click a button that reads: "I understand this hardware is intended for developers and it is not a consumer product."
Oculus expects new orders to ship in September 2014. There's still no word on a release for the consumer version.