It's the 'our multiplayer game has a gritty story too' moment, as EA serves up a rousing video teasing Battlefield 4's single-player story campaign.
There's swearing, there's punching, there's shooting, there's this line: "I don't have a problem with women, I got a problem with LIARS!"
There's a ship breaking in half, there's shooting mounted guns on the back of speed boats, there's slow motion, there's "nobody gets left behind!", and there are steep odds:
"We may be the only ship left but we will not go down without a fight. Let the storm carry us home."
Boom boom boom boom boom.
Battlefield 4 is out 1st November on PC, PS3 and Xbox 360. Xbox One and PS4 versions are coming alongside those consoles in late November.