Dead Rising DLC already

Dead Rising is still nearly a month away from European release, but that hasn't stopped Capcom moving to capitalise on the game's US momentum with some quick-fire downloadable content.

But before you cry foul, it's good to note that it's entirely free and comes in the form of several "keys" - eight of which can be downloaded and used to unlock costumes hidden away in the game.

There are Miami Nights, Casual, Weekender, Round Shades, Burgundy, Grandpa, Pink Paparazzi and Man in Black keys.

Dead Rising is out now in the US and due to hit European store shelves on September 8th.