Channel Five is in talks with Sony to bring a dedicated player for its shows to the PlayStation 3 dashboard, according to a Media Week report.
If true, the Demand Five portal will join the BBC's iPlayer and LOVEFiLM on the PlayStation 3's dash, with an imminent 4 On Demand launch also rumoured.
Apparently between two and three per cent of all traffic to Demand Five currently comes from PlayStation 3 users viewing the catch-up service through the console's web browser, so there's clearly some demand out there.
We've put in a request with Sony for clarification and will update if it chooses to comment.
Anything good on Channel Five these days? Can't say I've tuned in since the mid-'90s Sunset Beach glory days...