Channel 4's free telly service, which includes The Ali G Show, The Inbetweeners and Fonejacker, could come to the PlayStation 3.
Talks between Sony and Channel 4 are at an early stage, apparently.
4 on Demand, which works like the BBC iPlayer – already on the PS3 – includes world class shows Hollyoaks, Deal or No Deal, and... Gulp... Location, Location, Location.
Channel 4 is currently looking to take its on demand digital service to other platforms following its success on Virgin Media's on demand service and YouTube, and Sony's PS3 could be one of them, TechRadar reports.
If true, Channel 4 would be the first commercial TV station to come to the PS3.
The report is based on an article in Broadcast magazine.
"We're looking to launch on the PS3," a source said.
"4oD is becoming a platform agnostic product and will be successful because of the quality of the content."
Carmel McQueen agrees.