Kotick regrets not courting Harmonix

Won't play games in case he's hooked.

Activision boss Bobby Kotick told the DICE Summit yesterday that he regrets not paying more attention to Harmonix during the RedOctane acquisition that brought Guitar Hero under the publisher's control.

"We had always known them as sort of somewhat a failed developer of music games. They always had really great ideas but nothing that was really commercially viable until Guitar Hero," Kotick told the DICE Summit.

Kotick believed that if Activision gave Guitar Hero to Neversoft, "they'd knock the ball out of the park with this", and didn't bother to meet with Harmonix and explore other options.

"And, of course, if we had gone up, I think the world of Guitar Hero would have been rewritten. It would be a lot different today. And it would probably be a profitable opportunity for both of us and an opportunity where you'd have even more innovation in the category," he said.

Kotick also said that he personally doesn't play videogames because he knows he'd be hooked. "The nature of my personality is such that if I were to play Modern Warfare 2 I wouldn't be able to stop, and it would be at the expense of my regular responsibilities," he explained.

The speech, which Eurogamer's Rupert Loman, at DICE, described as "very humble and engaging", also saw Kotick clarifying his infamous comment that he wanted to "take all the fun out of making videogames".

"It was mainly because I wanted to come across in a humorous way that we were responsible [people]... that it wasn't a Wild West," he explained.

For more coverage of the DICE Summit, head over to our trade-focused sister site GamesIndustry.biz.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (27)

About the author

Tom Bramwell

Tom Bramwell

Contributor  |  tombramwell

Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.

Related

God of War coming to PC

Boy! Load up Steam!

Cyberpunk 2077 delayed to 2022 for PS5, Xbox Series S/X

Witcher 3 upgrade pushed to even later in 2022.

Streamer Valkyrae faces backlash for new gamer skincare range

Protecting your skin from blue light pollution.

Resident Evil 4 VR version edits out several lines of dialogue

UPDATE: Facebook acknowledges "select changes" for "modern audience".

New video reveals Starfield's Settled Systems

Plus some stunning concept art.

You may also enjoy...

Supporters only

Comments (27)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading
Eurogamer.net

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch
Explore our store