Sony and Microsoft are both using next week's launch of The Witcher 3: Wild Hunt to stage their own battle for UK console supremacy.
You can currently pre-order a PlayStation 4 with a copy of The Witcher 3 for just £279 at Tesco.
The offer lasts until 18th May and only works if you use the following code, shared via the official PlayStation UK Twitter account today:
Microsoft hit back with its own offer of an Xbox One, Witcher 3 and a copy of the critically-acclaimed exclusive Ori and the Blind Forest for £299.
That offer is a GAME exclusive and is only available "while stocks last".
The Witcher 3: Wild Hunt will finally launch in the UK next Tuesday, 19th May.
If you're buying a console this weekend - whichever one you choose - make sure you take advantage of the best deal.
Struggling to battle the game's menagerie of monsters? Take a look at our Witcher 3 walkthrough