Sony has temporarily cut the PlayStation 4's UK RRP to just £299.99.
But this price won't last long - it will only run until Tuesday, 28th April at five major retailers.
The chains participating in the offer are GAME, Amazon, Tesco, Argos and Very.
But many retailers had already cut the console's price - and are selling the console for even lower amounts.
Amazon UK has Sony's machine for £289.99 (in either black or white).
GAME has the PS4 for £289.99 as well, in black and with a free copy of Minecraft.
Seen a better deal anywhere? Let us know in the comments below: