MS not feeling 360 price cut pressure

"We offer great value now."

Microsoft has no plans to follow Sony's suit and drop the price of the Xbox 360, according to European boss Chris Lewis.

Lewis told VG247 that the platform holder isn't feeling any heat to make a change as the system already offers gamers "great value" for their cash.

"We have better service provision than anybody. We attach more effectively than anybody. I think Xbox Live is enviable," he explained. "What we've achieved with Kinect has given us growth that I think others would aspire to at this point in the lifecycle.

"We're happy with our position. While we're not complacent about the competition, I wouldn't trade places."

A 250GB Xbox 360 currently has an RRP of £204.25.

Sony announced a PlayStation 3 price drop at Gamescom last week, with the console's RRPs falling from £255.30 (160GB) and £291.05 (320GB) to £199.99 and £249.99 respectively.

Meanwhile, a Mario Kart Wii bundle currently sets you back around £129.99.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (66)

About the author

Fred Dutton

Fred Dutton

US News Editor

Fred Dutton is Eurogamer's US news editor, based in Washington DC.


You may also enjoy...

Comments (66)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments