Sony dismisses mobile threat to Vita

"The cream always rises to the top."

Sony has dismissed the threat of the likes of the iPad and iPhone, instead calling tablets and smartphones "an opportunity".

With the PS Vita Sony is launching a gaming handheld console at a time when most observers believe the future lies in cheap mobile gaming.

But Sony Computer Entertainment US boss Jack Tretton believes the likes of Apple fuel the Vita's potential audience.

"For every consumer you lose to a tablet or smart phone, there are three consumers that became interested in gaming in a simple form," he told Gamasutra.

"And those people might be able to be migrated into a sophisticated gamer. We look at that as being the opposite of a threat, but an opportunity."

Both Nintendo and Sony, with the Nintendo 3DS and Vita respectively, have worried some analysts with their mobile gaming strategies.

3DS games cost upwards of Ł30. Vita games are expected to go for a similar, if not more expensive, price.

For Tretton, though, reckons gamers will be willing to splash the cash if the games are great.

"If I open a movie theatre next door [to a theatre] and start charging 50 cents per ticket, but I'm showing you things I filmed with my camcorder, I don't think it's a threat to the theatre charging $13 per ticket," he said.

"It's about people having reasonable expectations. I don't think we're training people to pay $5 for games. ... The cream always rises to the top."

Vita is expected to launch later this year in some territories.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (45)

About the author

Wesley Yin-Poole

Wesley Yin-Poole

Deputy Editor

Wesley is Eurogamer's deputy editor. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.


You may also enjoy...

Sekiro boss guide and walkthrough - boss and mini boss list for beating Sekiro: Shadows Die Twice

Our detailed, in-progress walkthrough for each key moment in Sekiro: Shadow's Die Twice.

Assassin's Creed Odyssey Ainigmata Ostraka locations - how to solve all ancient puzzles

A complete list of solutions for every single Ainigmata Ostraka puzzle in Assassin's Creed Odyssey.

Days Gone Horde locations list, maps and tips to take down a Horde

Where to find all 37 Horde locations in Days Gone.

Pokémon Let's Go walkthrough and guide to your quest through Kanto

Our complete Pokémon Let's Go walkthrough and guide to your big adventure with Pikachu or Eevee.

Comments (45)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments