We might spend a lot of time talking about new PlayStations and Slitherlinks and all that, but we're usually dreaming of BioShock when we do - and we're not just saying that because 2K Games has given us this rather handsome exclusive trailer to show off.
BioShock is due out on 24th August on PC and Xbox 360, and we're pretty keen on it. Irrational Games embosses this view in greater faith whenever we talk to them, like we did recently when Ken Levine answered some of our questions.
But you'll know why that is if you've been keeping up with it, so why don't we just stop talking and send you off to look at the trailer? You've probably gone already. If not, you could also click on this link to our BioShock first impressions. We wouldn't blame you if you didn't though. It's 5.30pm and we've pretty much checked out. I'm basically just picking at the label of a bottle of Casillero del Diablo I bought at Sainsbury's. It's a good gig if you can get it.
What am I saying? BioShock! Be excited!