Call of Duty: Black Ops sold a whopping 1.4 million copies in its first day on sale in the UK.
That's the biggest UK day one performance ever – it sold 14 per cent more units than Modern Warfare 2 did during its first day on sale.
Let's put that day one sales figure into perspective. Namco Bandai's Enslaved has sold 800,000 units worldwide. MTV Games' Rock Band 3 sold 7386 units for the week ending 30th October in the UK. Microsoft's Xbox 360 exclusive Fable III sold 129,000 units in the UK during its first week on sale.
Figures released by UKIE/GfK Chart-Track to MCV reveal revenues of Ł58 million.
Infinity Ward's Modern Warfare 2 sold 1.23 million units on day one, generating Ł47.7 million.
Treyarch's Black Ops enjoyed the biggest entertainment launch of all time across the US and UK, according to Activision, selling 5.6 million units combined day one and generating $360 million.
Rockstar's Red Dead Redemption, one of 2010's biggest hits, sold in 6.9 million units worldwide during its first three months on sale.
When Activision's financial year ends, how many Black Ops units will have been sold?