First blood for Kinect in sales war?

By Fred Dutton Published 9 November, 2010

Retailer: Move will come 2nd this holiday.

After less than a week on sale, US retailer GameStop has picked Kinect as the first round winner in the Great Motion Controller War of 2010.

When asked whether Microsoft's Kinect add-on or Sony's Move would come out on top this Christmas, senior VP of merchandising and marketing Bob McKenzie told Eurogamer, "I'd say right now Microsoft's Kinect is looking to be the winner of the two for us.

"We're very happy with the sell through over the weekend. It has met our expectations and actually exceeded our initial forecasts."

"I do have them both obviously and the Move sports bundle is a great option," he added, "but I knew for my family – with an eight-year-old daughter and ten-year-old boy – that Kinect was really going to be the thing that was more geared towards my household."

Microsoft recently up-scaled its sales expectations for Kinect from three million to five million by Christmas, citing exceptional demand for the hands-free controller.

Sony has a similar target for its Move peripheral but has had another month on sale. It's shifted around 2.5 million units worldwide so far.

Kinect went on sale in the US on 4th November, with a European release due this Wednesday.

Picture of Fred.

About Fred Dutton

Fred Dutton is Eurogamer's US news editor, based in Washington DC.

Read more articles from Fred by visiting the Fred Dutton archive page.

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Comments (67) Latest comment 2 years ago

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  • jonbwfc #1 2 years ago

    The obvious question being : has it made enough extra sales to make up the $500m they've spent promoting it? All very well selling more, but they could end up making a massive loss on it. Not that MS care, of course. Money pit & all that.

  • Shikasama #2 2 years ago

    jon - bear in mind that initial sales almost certainly will not make up the 500 mil or whatever, that's not what it is for. It helps, but the majority of profits will come from licensing and software. Microsoft always seem to take the long view in business matters and thats where the money pit comes in.

  • jtourettes #3 2 years ago

    That 500 million will also help sell a lot of xboxes so I'm sure ms won't be out of pocket.

  • rotsujin #4 2 years ago

    The number of software units they sell is directly tied to the hardware numbers. His point is still valid.

  • Lunastra78 #5 2 years ago

    The goal of Move: to make sure PS3 is not the only console that lacks motion controls.

    The goal of Kinect: to beat the Wii at it's own game.

    This is why the Move has already succeeded in its goal and the Kinect will fail its goal. Microsoft will never have the familiar characters of Nintendo nor the broad appeal to casual gamers.
    Edited by Lunastra78 at 09/11/10 @ 00:35

  • JBlokeUK #6 2 years ago

    I can almost hear the ravid fanboys stirring in their sleep. They'll be awake any minute now...

  • NHDavid #7 2 years ago

    The goal of Move: to make sure PS3 is not the only console that lacks motion controls.

    The goal of Kinect: to beat the Wii at it's own game.

    This is why the Move has already succeeded in its goal and the Kinect will fail its goal. Microsoft will never have the familiar characters of Nintendo nor the broad appeal to casual gamers.


    The Move sucks balls......

  • JBlokeUK #8 2 years ago

    ''The Move sucks balls.......''

    And so it begins.

  • Vyggo #9 2 years ago

    How can this be, all the "experts" in the eurogamer community assured me it was going to fail.

  • dsmx #10 2 years ago

    Considering Microsoft have spent about 10 times what sony have in advertising move with kinect I'm not really that surprised that retailers think that.
    Edited by dsmx at 09/11/10 @ 01:08

  • mk-1601 #11 2 years ago

    More accurate headline: "Retail exec wishes to sell more of item with larger margin over Christmas".

    Or: "Standards still in freefall at Eurogamer?"

  • ecureuil #12 2 years ago

    Wasn't this fully expected?

    Kinect has that excitement factor, it's new technology. People went out and bought the Wii because it was new and exciting, people wanted to buy it just to try the damn thing, the same thing will happen with Kinect. As impressive as the Move technology is, it's still just an improved Wii remote. They can't generate the same kind of buzz with it.

    Furthermore, Move was barely promoted, and Kinect has been promoted almost to the levels of a brand new console. This will have a huge effect on its sales.

  • Cannibal #13 2 years ago

    Will the Kinect get more accurate with patching over time or as developers get more familiar with it? I'm still kind of half interested, but don't want something that's an unfinished product and only works great "75%" of the time.

  • Lusterpurge #14 2 years ago

    Wait a minute! This isn't what we agreed upon! We agreed that the Kinect would sell like shit. I'm not sure who to trust anymore.

  • JBlokeUK #15 2 years ago

    ''Retailer: Move will come 2nd this holiday.''

    To be fair that isn't a bad thing. I mean if I came first my wife would be a very unhappy lady.

  • darkmorgado #16 2 years ago

    The obvious question being : has it made enough extra sales to make up the $500m they've spent promoting it? All very well selling more, but they could end up making a massive loss on it. Not that MS care, of course. Money pit & all that.

    Playing Devil's advocate, how is this different from Sony originally selling the PS3 at a 50% loss when it first came out?

  • darkmorgado #17 2 years ago

    Will the Kinect get more accurate with patching over time or as developers get more familiar with it? I'm still kind of half interested, but don't want something that's an unfinished product and only works great "75%" of the time.

    In theory yes. Most of Kinect's abilities are based on software, not hardware (though we all know the hardware was downgraded since the original announcement - stupid low res camera!). In that spirit, yes, it should improve over time via patches etc. However it will never live up to original promises because of hardware limits.

  • Alivada #18 2 years ago

    How can they sell 5 million when they only made 5 to create demand?

  • M4RV #19 2 years ago

    "They drew the first blood..." =P

  • onyxbox #20 2 years ago

    Kinect is exciting. MS are marketing it to death and the spin will make a lot of people believe it's great. As a result a lot of people will be very happy because they're decision to invest in it will be assured by all the marketing hype etc.

    Is it any good? Does it actually work? Is it flakey? Will developers embrace it?

    Doesn't really matter, people buy shit games all the time based on marketing, so what makes this any different?

    I believe with the kind of money being thrown around here by MS and influence they already have within the press... MS really can polish a turd and sell it to millions :/
    Edited by onyxbox at 09/11/10 @ 02:24

  • smelly #21 2 years ago

    Disclaimer: This "story" is paid for out of microsofts marketing budget.

  • MDL199 #22 2 years ago

    Just read a kinect review by Game Centrals David Jenkins and that was enough to convince me that this piece of hardware is destined to fail big time although I suspect it will sell big initially.

    A few quotes from said review


    A minimum of six feet, extended to eight feet if two people are playing at once, is needed for Kinect to work properly. There also ideally needs to be nothing, such as coffee tables, between it and you.

    And six feet really is a minimum too. Despite testing the game in a fairly large living room, which was able to accommodate six feet of space just be moving the sofa back a bit, the games still barely worked. To clear any more space though involved moving the dining table and chairs, which although it granted the full 10 feet that seems to be the ideal requirement is obviously not the sort of rigmarole you want to go through for a quick game.

    As we've already noted in our Kinect Sports review even when you've studiously cleared all that space there can still be problems with detecting two people at once in more complex games. On your own Kinect does prove more reliable, unless the sun is uncooperative enough to poke through the clouds - at which point everything is thrown into confusion again. It turns out that Kinect needs an awkward mix of lightning conditions that are neither too dark (or the RGB camera won't see you) but also neither to light (or the infrared camera will have trouble).


    And he concludes


    So there you have it, it does work, if you have the space, and there is a great potential for future games, which is a nice way of saying most of the launch titles are rubbish. But £130 is a lot of money and at the moment there's no very good reason to suggest spending it. Especially as apart from the new dashboard options the only thing you get for the price is a videoconferencing tool and Kinect Adventures.

    There is clearly some very complex, even ground-breaking technology going on inside Kinect but at the moment it's all to no clear purpose. The technology behind it all might be vastly superior but the level of control and the nature of the games are almost identical to the Wii - and arguably inferior to PlayStation Move and Wii MotionPlus.

    Spending all that money and effort on recreating an experience that already exists seems very peculiar. As games such as Kinect Sports and Dance Central hint there are things that Kinect can do that no other motion controller can. But at the moment not enough to justify the purchase.



    Pretty damning stuff surely. I mean who the hell has 10 feet of clear space in their living room apart from rich Americans?
    Edited by MDL199 at 09/11/10 @ 02:59

  • DrStrangelove #23 2 years ago

    The more people are being pissed earlier by realising that it's no good for almost anything.

  • Machiavellian #24 2 years ago

    The obvious question being : has it made enough extra sales to make up the $500m they've spent promoting it? All very well selling more, but they could end up making a massive loss on it. Not that MS care, of course. Money pit & all that.

    Does it really matter. For fanboy politics probably, but for MS, it do appear this is a full tilt plan MS has for Kinect and like it or not, at least they are putting their money where their mouth is. I would think developer confidence would be high for Kinect because MS confidence is high. Stating you are putting a lot of money to market your add on speaks volumes when you want to commit resources to a Kinect project.

    The fact is, you have to spend money to make money but the choices need to be correct. MS has hit all the right places to promote Kinect to its target market and it appears to be working. Yes it has its bugs but the device works and from initial impressions people are having fun which counts the most for such a device.

    This is why the Move has already succeeded in its goal and the Kinect will fail its goal. Microsoft will never have the familiar characters of Nintendo nor the broad appeal to casual gamers.

    You have absolutely no ideal what the 360 will or will not do. I am sure a lot of people did not expect the 360 even with a year head start would still be kicking the PS3 in the teeth. I am sure people did not think Sony would rule Nintendo during the PS1 days either but you know things happen.

    MS doesn't want to be like Nintendo, they want to be like Sony and Nintendo combined. They want the hardcore and he casual and MS probably learned more from Nintendo then Sony. I believe the important thing MS learned from Nintendo is that not to go half assed. If you are going to sell a product, you put the commitment into it like Nintendo did for the Wii.

  • Machiavellian #25 2 years ago

    @MDL199
    There re youtube videos showing kinect in about as tight of a space you can get and working flawless. Mileage probably will vary for some people and you really do not get a feel for how much space until you watch those videos. Even the Move with certain games have required more than 6ft of space. Only the Wiimote works pretty good without such distance.

  • cjs #26 2 years ago

    Something that nobody seems to have mentioned much is that a PS3/PlayStation Eye combination also has the ability to do limited head and body motion tracking (though I'm sure not nearly as well as Kinect does so). I wonder if we'll see this used at all in the near future?

    At any rate, I have a suspicion the the Move will do considerably better in the long run simply because, having buttons and more accurate tracking, it's usable for a wider range of games. Not to mention that it's cheaper. (A starter pack is already less than ¥5000 (US$60) here in Japan, which is less than half the ¥12,000 for a Kinect.)

  • dirtyvu #27 2 years ago

    the only systems making money this gen are Nintendo (bucket loads) and Microsoft.

    The entertainment division for MS would've shown more profits if it wasn't for Zune and Kin dragging it down.

    Sony will never recover the money lost on the PS3. They will have lost $8 billion when you factor in cost to design and create the foundries that made the Cell processor. Toshiba, IBM, etc. also lost money on that deal but it hit Sony the hardest. The Cell was supposed to be the chip that took over the PC industry and now it'll be nothing more than a PS3 processor. It's still an Intel, AMD, and ARM world.

  • Dave52 #28 2 years ago

    Firstly - this is a US retailer, the XBox is far more popular in the US than the PS3. Secondly, the Move has already beaten Sony's expectations. It was always gonna be a slow-burner and an add-on to the options available. It was never supposed to be the be all and end all for Sony.

    If it sold gazillions - of course Sony would be chuffed, but they're not relying on it as much as MS is with Kinect.

    I think they're both winners, although I question the longevity of it all...

  • SG79 #29 2 years ago

    @dirtyvu

    Nice fictional figure of $8 billion there, and Cell has had and is still used commercially by IBM. Toshiba has uses in their TV's too, and.

    Neither Sony or MS have done that well from a strictly business standpoint this gen, not even close. Sony's loses were in the neighborhood of $3.5 billion, and MS lost $4 billion on the original Xbox and another $1 billion on the 360's extended warranty.

    The only company that hit the jackpot and has a clean bill of health is Nintendo. Anyone thinking that either Sony or MS are even close to being rosy, I suggest a reality dose sometime.

    But naturally this is off topic.

    I am sure a lot of people did not expect the 360 even with a year head start would still be kicking the PS3 in the teeth.

    Were those people not aware of the PS3's high price point? That lead to a loss of some exclusives too.

    The two systems are merely 4 million units apart globally, so clearly there isn't any kicking of teeth going on, not with a year headstart. Well, there is.. the Wii has done that to both.
    Edited by SG79 at 09/11/10 @ 07:12

  • MDL199 #30 2 years ago

    But it has to be said the PS3 was probably the biggest factor in bluray winning the HD platform wars and that will net Sony some serious cash long term.

    Having a built in Bluray player really hurt the PS3 initially because it pushed up costs but now it's become one of the main reasons to buy the console and is a real system seller.

    Sony much be glad now they didn't follow MS and go with a dvd based system as developers are now all saying the dvd format is the single biggest issue holding games back.

    Edited by MDL199 at 09/11/10 @ 07:34

  • des #31 2 years ago

    More like third,Wii is still there...besides I'm not entirely sure that Wii will be second,never underestimate casuals

    Sony should improve math for their shipped move units though,(2 dildos+2 navs)= only 4 Move sales...buttons should be counted also

  • Spydy #32 2 years ago

    "but I knew for my family – with an eight-year-old daughter and ten-year-old boy – that Kinect was really going to be the thing that was more geared towards my household."

    Yeah, this guy definitely HAS NOT been asked to comment positively about Kinect by MS. :\

  • mcmonkeyplc #33 2 years ago

    There'll be frothing at the mouth somewhere.

  • Beano #34 2 years ago

    When you use $500 million for marketing and pay Oprah, Ellen and Fallon (the biggest whore of them all) to advertise your product, it's bound to sell like crazy no matter how good or bad it is. It's all about creating hype and convince the mass consumer that's it the trendy and hard-to-get item this x-mas.
    Edited by Beano at 09/11/10 @ 08:33

  • Z101 #35 2 years ago

    Hm I think after the initial launch the kinect sales will decline fast, because the buyer will tell other people that kinect has some big issues.

    I think the Wii will be first again this holiday.

  • DoctorFraud #36 2 years ago

    Its pleasing to hear the desperate fud of sony fanboys when they know thier system is beat with no hope of recovery.

    PS3 will be Sonys last console. Guaranteed.

    Good riddance to them.

  • Beano #37 2 years ago

    DoctorFraud : You are a sad little person and I feel sorry for you.

  • DoctorFraud #38 2 years ago

    @Beano

    Actually I'm a very happy person. No need to feel sorry.

  • MDL199 #39 2 years ago

    @DoctorFraud - The PS3 has not been the massive success it's predecessors were but it's far from a failure and will probably rack up sales slightly higher than the 360 by the end of this generations life cycle.

    The PS3 is certainly the console that looks like finishing the strongest.
    Edited by MDL199 at 09/11/10 @ 09:10

  • DoctorFraud #40 2 years ago

    @MDL199

    No. Not a hope in hell.

  • TopKatt #41 2 years ago

    Kinect HAS to beat Move. MS has placed far more importance on their motion control system than Sony has.

  • Zomeguy #42 2 years ago

    but I knew for my family – with an eight-year-old daughter and ten-year-old boy – that I had to buy a Wii"
    Fixed.

  • GamesConnoisseur #43 2 years ago

    Everyone

    Taking sides may be pointless, its could be that both systems will do well and both serves their consumers as to what they would want from it... fun and enjoyment.

    So what if Kinect and Move sells like proverbial hot cakes?! Good for them and I have made my choice of going with Move now and perhaps Kinect much later on, seeing what games would come out.

    Have fun whatever your preference!

  • BritishBlue1 #44 2 years ago

    @NHDavid

    "The Move sucks balls......"

    Ur Mom suck$ ball$....

  • BritishBlue1 #45 2 years ago

    Wow, DoctorFraud, that's one of the most pathetic and vindictive comments I've read here. And why are you rantng about fanboys? I see none here, except for yourself maybe...well, that might be too good for you; at least fanboys have passion, you're just a tool. Good day.

  • jonsaan #46 2 years ago

    Any gaming device that requires the room to be moved round in order to play it will see massive initial use followed by a dusty period in the gaming wilderness. Yes it'll be a blast to play on Xmas day, but you know in the months that follow it's heading for that place under the sofa.
    Edited by jonsaan at 09/11/10 @ 11:04

  • Seehuusen #47 2 years ago

    I couldn't care less about Move and Kinect, useless gadgets to me....i prefer my mouse/keyboard and controller....

  • firef7y #48 2 years ago

    For once MS are ahead of the curve. Windows 8 is ruminate to have gesture control. Imagine that, a laptop or PC you can control with a simple webcam. Imagine hooking that up to your 3D telly and boom.

    For MS this is about more then just the xbox, this is the start of a revolutionary new technology.

  • Dave52 #49 2 years ago

    "Imagine that, a laptop or PC you can control with a simple webcam."

    To do what...? I want to email my client to ensure that everything's ok for the meeting next wednesday... How the fuck is Kinect gonna help me? How many people work in an office with 6-10 feet of space around their desk?

  • arcam #50 2 years ago

    How many people work in an office with 6-10 feet of space around their desk?

    How many people use their PC for something other than work?

  • Cronan #51 2 years ago

    Funny how the "there's no space" issue with Kinect gets loads of coverage in the specialist media, normal people seem very happy with it. According to Nintendo, the Wii needs "between 3 and 10 foot" of space from your TV, and most people find the sweet spot to be between 6 and 8 foot. Which is what Kinect needs.

  • arcam #52 2 years ago

    Wii can be used sitting down, doesn't require the room in front of you to be clear, and works from 3 feet.

    Kinect won't work with less than 6ft, some require more than that.

    Saying "normal people are happy with it" doesn't really make much sense. People with enough room might be happy with it, people who don't, won't be. It's not a matter of personal preference.

  • Arathornbr #53 2 years ago

    #Arcam
    Normal people arent so lazy, they will get space if the couch is on the way to have fun with Kinect. I know a lot of people that bought Kinect and transform their living room just to play.
    When I buy one (I mean, when some other 10/20 Kinect Games launch) I'll just move my bed and I'm ok with it. =)

  • chuck_bone #54 2 years ago

    The Beeb have reviewed it - and arent that impressed.
    No mention of space issues either - so I suspect a nasty shock or a large number of people who simply arent aware that it can be one.

    http://news.bbc.co.uk/1/hi/programmes/cl...

  • nova82 #55 2 years ago

    Kinect will be in first place for quite some time ,but expect Move take that place in the longrun.I mean there is already a decent library of both casual and hardcore games which support Move add those that are just around the corner.Kinect's game library is poor right now and even though there will be a good selection of titles availiable for it in the not so near future until then Move's library would have an extend growth.
    Edited by nova82 at 09/11/10 @ 13:11

  • makeamazing #56 2 years ago

    I dont think anyone was doubting the thing would sell, especially in america where MS are throwing buckets of money around. But this is no wii... i remember seeing people rushing into a store opening and fighting over wii's.... i guess there is still time for that to happen as its only out in the USA, but of course it will sell well if you pay lots of money to get on all the big shows.

    The key questions here:

    1. Is the space issue a big issue.
    2. Are the issues such as lag, accuracy, etc fixable longer term or is it inherent in the system
    3. Will it continue to sell in the new year... first three months to summer time.
    4. Will MS actually make a profit or big loss on the product.

    It will also be interesting to see how big the hardware sales jump is, as to me that is more of an important factor, if they sell lots to current user base, then its not really any better for them than the Move would be if it was sold just to current Sony users. I also expect Nintendo to come in with something, they have to, otherwise third place over the holidays is a total possibility.

    Anyway interesting times :)

  • Dave52 #57 2 years ago

    I see the MS are looking to charge $40 for a Kinect power supply if you have an older Xbox. It's an outrage (done in my best Mighty Boosh voice).

  • arcam #58 2 years ago

    Better than the $50 they want for a Kinect extension cable.

  • makariel #59 2 years ago

    @arcam: "How many people use their PC for something other than work?"

    How exactly would the Kinect be superior to the mouse/keyboard when it comes to e.g. browsing the web or playing solitaire?

  • makeamazing #60 2 years ago

    You could very much say the same about MS, RROD cost them billions, in both repair and potential sales (more people would have definately purchased if they though the hardware was in a better state in those days).

    So what you are saying is the only winner here is Nintendo, who rebadged an older bit of kit with a new control and made lots.

  • SG79 #61 2 years ago

    It's last in sales. It's lost Sony well over 4 billion dollars. Of course it's a failure, and no matter how many negative votes this gets from Sony fanboys, that won't change reality.

    How about the $1 billion on PROD and several other millions on MS's side? Then there is the fact that the original Xbox cost them $4 billion confirmed (not a random figure thrown around like Sony's losses based on speculations).

    Yeah, the overall Xbox platform overall is apparently a failure.

    Reality? Both consoles are FAR from rosy financially, but it's naive to call products that sold about 41 and 44 million respectively (PS3 and 360) failure. MS and Sony are making money off royalties, services, games, and accessories.

    SCEI and MS's entertainment division have other products that keep them profitable. It's when you pinpoint the raw hardware figures that things seem grim. Nintendo has them beat in all respects... and they happen to do best in software sales too (and it's first party core stuff like Mario).


    No, you couldn't. Firstly they're not last in sales, so that precludes you from saying "the same" about them. Secondly, the 360 has been profitable since 2008. Sony fanboys have to make up their own "facts" though it seems.

    They're only about 4 million (closer to 3 actually) apart from Sony with a head year start at a lower MSRP setting. The profits you speak of since 2008 are for the entire division, not just the 360, which includes services and other products. Likewise for SCEI.

    I suggest you do some research to realize that neither hardware by themselves have been that great to their company's bottom lines. Bias is one thing, but ignoring the fact is another.
    Edited by SG79 at 09/11/10 @ 17:09

  • SG79 #62 2 years ago

    Is pointing out fallacy in an argument by using a competitor's figures not relevant? It is.

    Besides which, MS set aside $1 billion to pay for all current and future RROD repairs. Nobody knows how much of that has actually been spent.

    That was spent on the extended warranty. You think a corporation would announce that they left an amount in a piggy bank for repairs just in case?

    No, it's naive to look at raw sales numbers when deciding if something is a success or failure.

    Please don't read things selectively. I specifically said that from a financial angle, both consoles aren't rosy, as in "financial failures". It's everything that comes with them that makes up for the losses on hardware.

    Right now, both hardwares are profitable but nowhere near what Nintendo is pulling per unit on the Wii.

    Lastly, I don't even have a PS3 anymore so don't confuse logic with illogical train of thoughts. Besides, you sound like a 360 fanboy to a tee. $1 billion set aside... yeah, funny.

  • Loghorn #63 2 years ago

    @SG79: How about the $1 billion on PROD and several other millions on MS's side?

    Please, I'm sure that they already made all that money back by now. That news was made back in July of '07.

  • SG79 #64 2 years ago

    Please, I'm sure that they already made all that money back by now. That news was made back in July of '07.

    I'm sure you don't know that, and don't realize that as big as MS is, $1 billion is not pocket change (the July bit was $1.9 loss for the division, the figure I referred to is different.. then there is the other $4 billion earlier). Facts are facts, but if thinking a corporation being profitable on a product will make you enjoy it better, then by all means, go ahead.

  • SG79 #65 2 years ago

    It is when it's irrelevant.

    I don't think it's irrelevant to compare it to the closet competitor from a monetary standpoint, a point you made initially about the PS3 itself. They both stink, it's a fact that I've re-iterated already. Great consoles, but not kind on their companies'. Why else would both try to tap into the casual market like the Wii with Kinect and Move? They're higher cost products selling less than lower cost hardware.

    I didn't say the PS3 is a success either, but a product number standpoint, it's not a failure either (and neither was the original Xbox or the 360). With a direct simile to its predecessor, yeah, it's a failure. At present, I'll refer you to the hardware totals for the two competitors. MS definitely looks in a better light because they've already eclipsed the original Xbox numbers by a wide margin.

    Yes, because that's exactly what they did.

    It's not in a piggy bank. The money is already spent on that revision of operations, hence cost incurred on the platform itself. To put things into perspective, they posted a $1.9 billion loss for the division later that year.

    Remember, the initial warranty up to the end of 2006 was just 3 months, then it was revised to 1 year then 3 conditionally.

  • man.the.king #66 2 years ago

    @Machiavellian

    "Even the Move with certain games have required more than 6ft of space"

    Which games specifically? I have played on 6-8 Move games now, and have not experienced this issue.

  • cjs #67 2 years ago

    It's an interesting point about whether the Move sales stats are counting the navigation controller as a separate "sale." It seems to me that counting just the number of move controllers themselves (and ignoring the number of cameras, navigation controllers, etc. sold) would be the most reasonable estimate, if it's not possible to get figures on the exact number of households buying any amount of Move gear.

    Still, even so, I doubt that the figures would be dramatically overinflated, since I suspect that many households are not buying, at least at first, a navigation controller (especially given that you can just use the left half of your current DualShock controller, if you rest it on something) or even two Move controllers.