Showing a total disregard for standard retailing convention, Xbox Live Arcade platformer Super Meat Boy will see a price cut from launch day.
Developer Team Meat announced that the game will be available for 800 Points (£6.80 / €9.60) for a limited time only before reverting to 1200 Points in November.
Its explanation for this outré sales strategy?
"We wanted to be able to do something special for Xmas," explained co-CEO Edmund McMillen, "but it felt like a sale only two months after launch would be a kinda sh*tty thing to do to the fans who just bought it.
"After much brainstorming Tommy and I pitched the idea of possibly launching with a sale, a way to reward the fans for buying the game at launch. Now this to my knowledge isn't something that MS has ever done, but much like 'teh Internets' we though we might as well approach the idea of a sale with the same innovative mind set."
That's a great deal, providing you're a masochist. Eurogamer's Tom Bramwell awarded the platformer 9/10 earlier this week, noting, "This is a hard game. It should make you want to throw the pad across the room, get up to retrieve it but then change your mind and stamp on the cat."
Super Meat Boy launches on Xbox Live Arcade tomorrow, before terrorising Mac, PC and WiiWare users later this year.