Phil Harrison's got a big announcement up his giant sleeve for next week's Game Developer Conference in San Francisco, according to Sony, which will be outlined in his keynote speech on Wednesday, 7th March, at 18:30 GMT.
"All I can say is we've said there's going to be a big announcement at GDC, and Phil's Keynote speech will form the basis of that," a spokesperson for Sony told Eurogamer this afternoon.
His talk will revolve around developing and creating games for the third age of videogames, delving into the meaning of "always on", and the opportunities presented by connected communities of players and developers.
Given that, we'd expect the "big announcement" will have something to do with the company's online strategy. However, we're open to suggestions; maybe the PSP will stick onto the PS3 and create a unique media-hub window, or perhaps there's a giraffe in the blu-ray disc drive. We're just not sure.
Why don't you let it all out below and let us know what you think? Alternatively you could pop over to the GDC website for more information on the upcoming event.