A report this morning is quoting an unnamed source within Nintendo as saying that the company is planning to slash the price of the GameCube to under 100 on October 1st, marking the first shot in the Xmas price war.
French website Nintendo-Difference.com claims that its source - tongue apparently loosened by wine, in traditional French style - told it that the price cut will bring the console down to 99.99 in Europe, giving a UK price of around £69 according to current conversion rates.
This hugely aggressive move would be accompanied by the addition of two key titles - Super Mario Sunshine and Metroid Prime - to the GameCube Player's Choice budget range, while Pikmin, Luigi's Mansion and Starfox Adventures would drop to 19.99 (about £13.99) from their current budget price of 29.99.
A GameCube price cut is indeed widely anticipated in time for Christmas, but most expectations were for an official cut to £99 - which would probably be in line with the expected Xbox price cut.
If Nintendo-Difference.com's source is correct, we would expect Nintendo to offer the planned Mario Kart: Double Dash bundle for £99, or perhaps even less. It's hugely unlikely that Microsoft would match such an aggressive price-cut, giving Nintendo a clear lead in terms of pricing once again.
Interestingly, this cut would also make the GameCube less expensive than the Game Boy Advance SP - a situation which may be difficult to reconcile in the mind of many consumers.
In the absence of any official information or independent corroboration of this rumour, it remains exactly that - nothing more than a rumour. However, it's certainly interesting to speculate about what the effect on the console market this Christmas would be if it does turn out to be true.