Argos has upped the ante in the video game delivery arms race with an ambitious new service that promises to get an Xbox One X in Londoners' arms at one minute past midnight.

1
Here's Johnny!

The trial is called Minute-Past-Midnight delivery, and its pilot launches across London for the release of Xbox One X next month.

Argos said in a note to press it promises customers will get Microsoft's new console at their doorstep just one minute after midnight on launch day (7th November 2017).

If you live within London Zones one to five you can apply for the trial. Argos said Minute-Past-Midnight delivery is an "additional pre-order opportunity", so the 12.01am slot is only available to customers who purchase and pre-order an Xbox One X as part of this trial, rather than customers who have taken part in previous pre-order offers from Argos.

Argos said it'll announce more details on how to sign up at 8am on Wednesday 25th October via its Twitter account (@Argos_Online).

What could possibly go wrong?

Anyway, Amazon, the ball's in your court. How about delivering at exactly midnight?

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (54)

About the author

Wesley Yin-Poole

Wesley Yin-Poole

Deputy Editor

Wesley is Eurogamer's deputy editor. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.

More articles by Wesley Yin-Poole

Comments (54)

Hide low-scoring comments
Order
Threading

Related

Digital FoundryDetroit: Become Human is a different kind of tech showcase

What happens when advanced tech, talent and budget is deployed on a more focused experience instead of a giant open world?

Latest

Digital FoundryDetroit: Become Human is a different kind of tech showcase

What happens when advanced tech, talent and budget is deployed on a more focused experience instead of a giant open world?

Advertisement