Ubisoft buys mobile game company behind Threes clone, 2048

Gotta Ketchapp all. 

Ubisoft has bought Ketchapp, the controversial mobile game company behind a hugely popular Threes clone.

1
Some people thought Threes was a clone of 2048. How dare they.

Ketchapp publishes a huge number of iOS and Android games, such as ZigZag and Stick Hero, that have been downloaded nearly 700m times, and it's clear it's a highly profitable business, hence Ubisoft's interest.

But it's also been accused of unceremoniously cloning other games in an attempt to make it big, fast on the App Store since starting life in 2014.

2048 was once Ketchapp game that became embroiled in a cloning row. Many considered it to be a rip-off of Threes, a brilliant puzzle app that was my game of 2014. Certainly the developer of Threes, Sirvo LLC, wasn't thrilled with the situation.

The reaction to Ubisoft's purchase of Ketchapp on social media was mixed. Some pointed to Ketchapp's less than stellar reputation and questioned the decision to buy the company. Others highlighted the fact Ketchapppumps out loads of games, usually one a week, so there's more to its portfolio of titles than clones.

Here's what Asher Vollmer, creator of Threes, had to say.

Ubisoft, as you'd expect, is thrilled. Here's Jean-Michel Detoc, boss of Ubisoft's mobile business:

"With Ketchapp, Ubisoft acquires a highly profitable publisher with a successful portfolio of free-to-play games for mobile. This acquisition gives Ubisoft one of the world's leading mobile game publishers and reinforces our advertising capabilities in mobile gaming."

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (18)

Games in this article

About the author

Wesley Yin-Poole

Wesley Yin-Poole

Deputy Editor

Wesley is Eurogamer's deputy editor. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.

Related

Call of Duty Modern Warfare 2 Remaster launches tomorrow

UPDATE: Activision finally confirms - and announces PS4 timed exclusivity.

Long-running Official Xbox Magazine shuts down

Future bosses say they've taken pay cuts to reduce lay-offs.

FeatureAs Riot bids to take on Blizzard and Valve, the studio faces challenges of its own making

"There are no limits" co-founder Marc Merrill tells us, as a new world order emerges.

Someone's built the entire Earth in Minecraft - to scale

And he wants your help to add buildings.

You may also enjoy...

FeatureSomeone tried to rob me in Animal Crossing

To the victor, go the spoiled turnips.

Bethesda will skip holding digital event in June

"Given the many challenges we're facing due to the pandemic."

Rayman Legends is currently free on PC until the end of the week

As part of Ubisoft's month-long stay-at-home event.

Comments (18)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading