There has been a 157 per cent year-on-year increase in the amount of time users spend watching movies and TV shows through Xbox Live, Microsoft has claimed.
According to a survey conducted for the platform holder by Knowledge Networks, 21 per cent of all American consumers now use game consoles to watch TV programmes and films through Netflix, Facebook, Twitter, Zune, Last.fm, ESPN and Hulu Plus apps.
Those figures will likely see a further jump with the new Xbox 360 dashboard update due next month, which adds further support for Zune and Kinect. You can check out all the changes for yourself from 4th November.
The survey went on to claim that 25 million Xbox Live members worldwide spend a total of one billion hours a month on the service an average of 40 hours each.