Gearbox Software won't limit the Duke Nukem Forever demo to the Game of the Year Edition of Borderlands - everybody will get it.
"The demo is going to go out to everybody, yeah," Gearbox's marketeer Steve Gibson told Digital Spy.
"When we put Borderlands out this wasn't even possible to do or contemplate. So that's kind of difficult, but yeah, the demo is coming out for everybody.
Gibson reckons this sort of talk convinces people that Duke Nukem Forever is finally real. "We want people to know that, 'Holy crap, they're actually making plans!'" he said.
"These guys are making concrete plans, they're are putting stuff in a box already with Duke's face on it. It's actually like a certificate, and you'll see that it's like 'In Duke We Trust'. It's fun. We're thrilled to death."
Gibson said people will be "surprised" by the demo "at what we put in there and what happens with it". However, he's not going to "spoil the surprise" just yet.
The demo has no date, but the Game of the Year Edition of Borderlands will be released on Friday.