Publisher 2K Games has severed links with its external US public relations and marketing agency after the outfit Tweeted that it was considering blacklisting sites that gave Duke Nukem Forever a particularly rough ride.
A post on The Redner Group's Twitter feed earlier today read: "Too many went too far with their reviews...we are reviewing who gets games next time and who doesn't based on today's venom," followed by another stating "Bad scores are fine. Venom filled reviews...that's completely different."
Much internet ire duly followed, and 2K has just chimed in, announcing that it's given Redner its marching orders.
"2K Games does not endorse or condone the comments made by @TheRednerGroup and confirm they no longer represent our products," read a post on its own Twitter feed.
"We maintain a mutually respectful relationship with the press and will continue to do so. We don't condone @The RednerGroup's actions at all," a further post added.
The offending posts have since been removed from Redner's feed, replaced by grovelling apologies.
For the record, Eurogamer awarded the long-delayed shooter 3/10 over the weekend.
"The appeal of Duke Nukem lives on. But your time and money would be better spent reliving his iconic past than bearing witness to this gruesomely mangled resurrection," wrote Dan Whitehead.
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