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PS3 sales up compared to last year News

PlayStation 2 PSP PlayStation 3
News by Ellie Gibson

30 October, 2009

Sony has published its second quarter financial results, revealing that 3.2 million PS3 units were sold in the last three months.

That's an increase from the same period last year, during which 2.4 million machines were shifted. But losses grew in the Network Products & Services Division, which is in charge of PlayStation. They rose from ¥40.6 billion to ¥58.8 billion. Sales fell 24.2 per cent to hit ¥352.6 billion. PSP sales dropped from 3.2 million to 3 million and PS2 sales stood at 1.9 million, down from 2.5 million last year.

"In the game business, the deterioration in profitability was mainly due to a decrease in PS2 hardware and software unit sales, and the impact of the appreciation of the yen," said Sony in a statement.

At least they sold more games - 23.9 million for the PS3, up from 21.2 million, and 12.9 million for the PSP - over a million more than during the same period in 2008. PS2 sales fell though, dropping from 23.2 million to 11.1 million.

The entire Sony business made a loss of ¥32.6 billion. Last year they made a profit of ¥11.05 billion.

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Comments: 1-50 of 60 in total | next 50 »

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patchbox360
30/10/09 @ 14:16
#1
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yeah but uncharted 2 rocks
waggy79
30/10/09 @ 14:28
#2
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It certainly does. Well done Naughty Dog.
GamesProgrammer
30/10/09 @ 14:32
#3
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Go uncharted!
GamesProgrammer
30/10/09 @ 14:37
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On a more serious note it does look like PS3 is going to be well up on last year once weve gone through the Xmas period, unfortunatley it looks like Wii and 360 will be well down on last year after the xmas period.

Hopefully next year everyone will get year on year growth as we come out of the recession.
Edited 1 times, most recently on 30/10/09 @ 14:38
Xerx3s
30/10/09 @ 15:02
#6
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Wow, some people really don't like other people loving a game.
kipper
30/10/09 @ 15:02
#7
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"In the game business, the deterioration in profitability was mainly due to a decrease in PS2 hardware and software unit sales, and the impact of the appreciation of the yen," said Sony in a statement.

Perhaps Sony should think about marketing the PS2 more aggressively, to increase profitability.
Yes, I am being serious, and I'm not trying to annoy anybody.

ronuds
30/10/09 @ 15:04
#8
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I gave them all a +, but Skire gets a negative for the 360 comment. :D
GamerG
30/10/09 @ 15:05
#9
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Am surprised that the PS3 is only outselling PS3 games 2:1, maybe the PSP is not so bad on the software side afterall.
Edited 1 times, most recently on 30/10/09 @ 15:05
interceptor
30/10/09 @ 15:09
#10
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@Xerx3s Its not about people loving a game but I mark people down on this forum for posting a comment which has nothing to do with the article its posted on, and to be fair just posting "yeah but uncharted 2 rocks" is pretty irrelevent to sony's financial situation.

I wonder how the price cut is going to affect Sony's bottom line. They may be selling a lot more PS3s this Christmas than last, but it would be interesting to see if they are still making a loss on each PS3 sold or if they've saved enough in manufacturing to at least break even.

If they're banking on PSPGo for a financial boost, they're going to be disappointed I think
dangerpuss
30/10/09 @ 15:21
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Sony are not "doing great", their Network Products and Services Division (in charge of Playstation) made ¥58.8 billion in losses. How is that "great"?

Sales may be up but profits evidently are not.

interceptor is correct. Uncharted has nothing to do with Sony's financial woes.
Edited 3 times, most recently on 30/10/09 @ 15:26
IneptPercy
30/10/09 @ 15:26
#12
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As mentioned it would be interesting to know how much the PS3 is costing Sony now, blu-ray drives have come in cost massively as an example so they might be starting to make money or break even.

As for which console will take second place... At this point I really don't think its relervant. Whichever way it goes I can't see either one running away with it and making a massively lead on the other. Either way even the Sony fanboys should say thank you to microsoft as they have been the driving force in bringing prices down, if the PS3 had the same dominance the PS2 had do you thibnk you would be able to buy one for £250?
penhalion
30/10/09 @ 15:31
#13
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The frightening thing here seems to be how heavily Sony were relying on profits from it's PS2 console sales. Clearly the PS2 sales are only going to go one way and that's down. The introdocution of the PSPGo must also have made a good contribution to the recorded losses. Just what the heck is their long term financial plan? At this stage it seems it's anyones guess.
Doctor_What
30/10/09 @ 15:47
#14
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Their plan is that everyone has to download all the games, so all the money from PSPgo software goes through Sony's bank account and none goes to retailers. It'll be interesting to see how it works, because it's a snapshot of the future.
AliRay
30/10/09 @ 15:57
#15
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It won't work. They're too greedy, and they've priced everything much too highly. I recently purchased a PSP-2000 because the UMD games are cheap! The downloadable games are not : (
Sparkplug
30/10/09 @ 16:12
#16
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We are in a recession, companies aren't making as much money as people aren't buying as much. Coupled with the fact that the PS3 had a crap start due to shit games and really bad advertising. Things are starting to pick up for Sony now the games are appearing, but they need to carry on moving upwards, they can't rely on the PS2 forever, and the PSP/PSP go is just a joke.

Nintendos sales are falling, as people have seen thru the Wii and it's games.
IneptPercy
30/10/09 @ 16:16
#17
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This is the problem with digital distribution right now, as far as PC games go I spend around £25 for a new release, an to me a digital download is actually a problem for me, I don't have mega slow speeds, but knowing I may have to download it again in the future pains me. Meanwhile I can buy online and get a disc delivery for the same or less money which doesn't tie up my bandwidth and I have no worries about re-installation.

So to me DD services need to be cheaper buy £5-£10 for them to be worthwhile other wise I am sticking with discs either the same price new or cheaper used.
Colossus80
30/10/09 @ 16:22
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Sony will be alright next year as long as they can keep up this momentum.

With system sellers like GOW3 and GT5 coming in March, I think they'll be fine for a while.
GamerG
30/10/09 @ 16:29
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excuse my ignorance but what has uncharted got to do with this article?
Duke100
30/10/09 @ 16:36
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Can anyone explain what all those articles were about three or four months ago, stating that PS3 games were actually the most profitable for companies like EA? They seem to consistently sell less games and are certainly not making profit for themself so I don't see how it would work.
djronz
30/10/09 @ 16:36
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donnie the slims only been out a month!
Gurgeh
30/10/09 @ 16:37
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Cutting the price of the PS3 boosted its sales and likewise cut into Sony's profits. The boost in sales did not offset the cost to Sony, but it will help games sales over Christmas (and Sony hope Blu-Ray films too). In the long run its difficult to see the PS3 ever being as profitable as the PS2 has been.

AFAIK the big loser for the company at the moment are its mobile phones, while the LCD division is also losing ground.
Machiavellian
30/10/09 @ 16:44
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Well it seems some sites have already made some estimates on how much the PS3 has cost Sony so far. They are estimating that its 4.7billion US bucks. The PS3 is a very costly investment so far for Sony and you can see why they keep towing the 10year lifecycle.

Either way, Sony has changed the direction of their ship and the new slim PS3 with price cut has been an excellent move but definitely quicker than Sony probably would have wanted.

Sony exec said that Sony could be profitable next year so I am thinking the Slim and price cut is still sold a a slight loss.
Edited 1 times, most recently on 30/10/09 @ 18:23
GamesProgrammer
30/10/09 @ 16:46
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@donnie

360 didnt even manage to out sell ps3 last year even with its killer Xmas, your dreaming if you think there gonna come out even this year. I think the difference will be in the millions. Id predict somewhere between 1-3m.
Edited 1 times, most recently on 30/10/09 @ 16:47
GamesProgrammer
30/10/09 @ 16:53
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@donnie again,

GT5 Prologue has shifted over 4million units, almost equal to what forza 2 did, and GTP5 was just an extended demo. GT4 sold more than twice as many as GT4P. So its not unfeesible that we will see something similar.
trebell
30/10/09 @ 16:55
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"On a more serious note it does look like PS3 is going to be well up on last year once weve gone through the Xmas period, unfortunatley it looks like Wii and 360 will be well down on last year after the xmas period."

Yep, they have relaunched it well with the slim.

MS would do well to relaunch 360 with Natal next year.
IneptPercy
30/10/09 @ 16:58
#29
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On a personal point the PS3 price is still a problem to me as I don't think it represents good value for what I would want it for. By all means I have the money but I just can't justify it.

To me there is a line of what is a good price which reduces over time and the PS3 has dropped from overpriced to not as overpriced, but still more than what I would want to pay for a console at this point in its life. Its now at the point where I am wondering if I will ever buy one, as it would be just for the exclusives but with that I don't have enough time to play everything I want on my PC, Wii and 360.

Like I said this is just my opinion but there is probably others with a similar idea.
trebell
30/10/09 @ 17:02
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"360 didnt even manage to out sell ps3 last year even with its killer Xmas, your dreaming if you think there gonna come out even this year. I think the difference will be in the millions. Id predict somewhere between 1-3m. "

agreed but i think the bigger surprise is that it's so close. In market share terms MS would be much happier with their progress from last gen I'd think. I could never imagine MS getting close to Sony after the PS2 and yet they could finish this gen within just 10-20 miillion (assuming continued growth of PS3 and Natal not having a huge impact) rather than 115 million behind. That's a massive change.
Edited 1 times, most recently on 30/10/09 @ 17:03
Cappy
30/10/09 @ 17:06
#31
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"Can anyone explain what all those articles were about three or four months ago, stating that PS3 games were actually the most profitable for companies like EA? They seem to consistently sell less games and are certainly not making profit for themself so I don't see how it would work."

Perhaps they're just counting the costs of porting the games from the 360? It's generally done by very small teams on tight turnarounds, for not very much money. Especially compared to the outlay on the 360 versions. In that context even a barely adequate port that sells just a few hundred thousand copies Worldwide would be very profitable.
donnie080208
30/10/09 @ 17:10
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@INEPT PERCY " On a personal point the PS3 price is still a problem to me as I don't think it represents good value for what I would want it for." I dont think it can be argued now that the ps3 isnt great value for money at £230(most places) even if you allready own a 360 or not. You get a reliable system,wireless,BR/dvd upscaler fairly decent selection of exclusives,bbc iplayer,browser etc.. Lets be honest here how many people havent spent over £200 on a weekend bender somewhere on holiday or whatever, i know i have. If you just want games the 360 is the better option imo with superior MPlats,online,friends system etc..but BOTH consoles are reaching a pricepoint where if your a hardcore gamer you should get both. On a personal point how much do you spend a month on booze/fags /whores etc...
Edited 2 times, most recently on 31/10/09 @ 00:34
TRUTH
30/10/09 @ 17:37
#33
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Sony has not just lost ground here on consoles, but also tv's, mp3's, cameras, generally most areas in electronics - also Sony does have quiet a bad reputation of customer care. Sony is no longer the must have in electronics.
Edited 1 times, most recently on 30/10/09 @ 17:37
djronz
30/10/09 @ 17:42
#34
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agree with donnie again im afraid (on ps3 being good value) sony will need ps3 to continue last months sales if profits are to pick up!
thepiedpiper
30/10/09 @ 18:17
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i wouldn't mind getting a PS3 but not until does one more price drop.

is that me being tight fisted? or shrewd?
IneptPercy
30/10/09 @ 18:29
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Donnie I did say to me it doesn't represent good value.

I own a very nice PC which is connected to the same TV/Sound System so just to compare to you points:

You get a reliable system - PC is fine
wireless - Pc doesn't have but could be added if needed
BR/dvd upscaler - PC does the same
fairly decent selection of exclusives - Could be argued for any system.
bbc iplayer - works fine
browser - choice of browsers available.

Just to add a few things it then has on top of the PS3:
HD-DVD playback
Video Editing
Picture Editing
1TB storage which can be cheaply upgraded
Full card readers (not all PS3's have them)
1080p gaming all the time, not just graphically toned down games.

So my statement of I could afford a PS3, but it has little use TO ME.. is still perfectly valid, feel free to disagree, but I am not wrong as it is MY OPINION.

The comment rating do make me laugh, an unrelated comment about uncharted is on +11 while my opinion on the actual news acticle gets a -4 for making a point about one possible reason why the PS3 isn't selling, people must know its not meant to be mark people down just because you don't agree with them, don't they?

As for booze/fags/whores, It would take several years of my fund for those to buy a PS3
Edited 1 times, most recently on 30/10/09 @ 18:31
Fudce
30/10/09 @ 18:50
#37
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@IneptPercy:

I'm a Sony man myself, I would go as far to support them as the crazy fanboys would, but given the choice between a Playstation or an Xbox I'd go for the Playstation. However when asked if someone should buy a PS3, I'll always ask them what they want it for. If they can't convince me that they need one, then they clearly don't.

People shouldn't buy what they don't need, so if you feel you don't need one, then you clearly shouldn't buy one. Myself personally I have lots of fun with my console and have done since I got it. Other people's experiences will be different.

To respond to a few of your negative points though:

HD-DVD playback (Who wants it? It's a dead format, it's like complaining that it doesn't play Betamax)
1TB storage which can be cheaply upgraded (Upgrading PS3 hard drive is just as cheap as upgrading a laptops)
Full card readers (not all PS3's have them) (You can get USB card readers for £10 these days)
Edited 1 times, most recently on 30/10/09 @ 18:52
Skire
30/10/09 @ 18:52
#38
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"As for booze/fags/whores, It would take several years of my fund for those to buy a PS3"

That's probably because you never go out.
Deagle
30/10/09 @ 19:09
#39
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Not surprising. Sony finally seem to have got it together with the PS3. I was so tempted to get one the other day with Uncharted 2, but I've spent far too much recently so I sadly had to resist :(
IneptPercy
30/10/09 @ 19:29
#40
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HD-DVD playback (Who wants it? It's a dead format, it's like complaining that it doesn't play Betamax)

I care as I have over 100 HD-DVDs I got for £2-£3 when it died.

1TB storage which can be cheaply upgraded (Upgrading PS3 hard drive is just as cheap as upgrading a laptops)

And desktops are cheaper than upgrading laptops, I didn't mention the advantages of a raid array either.

Full card readers (not all PS3's have them) (You can get USB card readers for £10 these days)

But it doesn't come in the box.

I am not anti Sony, I just pointed out why I don't perceive it as great value. If somebody asked me there is a chance I would recommend the PS3, if you will use everything it does it offers great value but not many people will use it all, some like me have better elsewhere other don't even have a HDTV.

Value isn't universal is my point.
Les
30/10/09 @ 19:34
#41
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"Either way even the Sony fanboys should say thank you to microsoft as they have been the driving force in bringing prices down, if the PS3 had the same dominance the PS2 had do you thibnk you would be able to buy one for £250?"

That effect is hugely overrated. The old console business model (that of xbox, ps2, ps3 and 360) is loss leader hardware and profits from game sales. The manufacturer wants to put its hardware in as many homes as possible and has an incentive to price the hardware within reach of the masses. Economies of scale are an important factor in this. Losing sales to a competitor actually keeps manufacturing costs at a higher level and as often there's little benefit in waging an all out price war, competition can actually make prices drop slower.

"The frightening thing here seems to be how heavily Sony were relying on profits from it's PS2 console sales."

Nothing frightening about that. That was the business model underlying PS2 (as discussed above). Biggest (relative) profits are made at the end of the life cycle. What's frightening is that PS3 follows the same model while the times have changed...

"Like I said this is just my opinion but there is probably others with a similar idea."

80% of the world population lives of less than $10 a day. That leaves around 1.2 billion people that are reasonably well off. Let's say around 50% of that population could afford a PS3, that leaves you with 600 million people. Of those 600 million, around 26 million own a PS3 so that leaves you with around 574 million others with a similar idea...
Les
30/10/09 @ 19:44
#42
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"but I am not wrong as it is MY OPINION."

It's an often repeated fallacy. Opinions can definitely be wrong.
Goodfella
30/10/09 @ 20:07
#43
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It's my opinion that the world in flat, I can't be wrong.

LOL.
TRUTH
30/10/09 @ 20:27
#44
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Blu-ray is already considered a stop gap, it hasn't really caught on. HD 1080p by next gen consoles will already have moved on in resolution and with more & more growing interest in Cloud for gaming/movies and downloads it's been a fairly slow start for blu-ray - dvds stoll out sell them by millions! ...Sony cell chip didn't make to impact outside the PS3.

I thinh Sony has now got compete with alot more then just consoles, and maybe has to many various electronic platforms to focus on - this causing the billions of pounds profit lost by Sony. Also that vast electronics competitive market from Apple, MS, LG, Panasonic, Toshabi, Pioneer effect sales slumps for Sony from tv's to mp3's to gaming.
Edited 1 times, most recently on 30/10/09 @ 20:34
IneptPercy
30/10/09 @ 21:26
#45
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"It's my opinion that the world in flat, I can't be wrong.

LOL. "

You will find that an opinion on something subjective is neither right or wrong. A fact is a fact.

See the difference, I can make a simplified example.

Blue is better than red = subjective
Red is Red = fact

So if I am wrong and the PS3 is amazing value TO EVERYBODY as a fact, then why doesn't everybody own one?

As mentioned if somebody said to me the want to play games and watch blu-ray on the cheap I would say buy a PS3. If they want to play games on the cheap buy a 360. If the want the best and don't care about cost buy a PC.

Still getting marked down for trying to point out to people that not everybody is the same... Somethings will never be agreed, that's what keeps life interesting.
Tyrell
30/10/09 @ 22:47
#46
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TRUTH is full of shite!
Dr_Strange
30/10/09 @ 22:49
#47
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TRUTH and Donnie = pinky and the brain!
coomber
30/10/09 @ 23:02
#48
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@ kipper

Totally agree with you. Buying a PS2 now makes even more sense than it ever has. You could pick up a catalogue of great games for a few quid each.

I'm still looking forward to playing Yakuza 1 and 2, plus GOW 1 and 2.
TRUTH
31/10/09 @ 00:38
#49
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Prove me wrong - has blu-ray been a great success - in Japan, Europe, and even the States - it has not taken the dvd market. Though it has been gaining ground , but, dvd's are the major sellers by a huge majority.

Sony has lost major ground in electronics simply because of major competeion and people are not just interested in Sony as much any more - Apple, Panasonic, Phillips, Pioneer, LG etc etc are now openly available to consumers more then 10 yrs ago. The cell chip was also meant to be supplied to other companies as partnership agreement to build Cell-based computer systems for embedded applications such as medical imaging, industrial inspection, aerospace and defense, seismic processing, and telecommunications; but did not take off as Sony hoped; this putting a spanner in the cell profits.

With the top brass at THX already mentioning that Blu-ray is short lived, and with dvd's still selling in huge amounts compared to BR discs, and not forgetting things like HD flash memory, HD downloads (Seen the speeds in South Korea, Japan), gaming companies interest towards Cloud system, the new 5D DVD -promising 1.6 terabyte storage capacity etc etc...you can start feel that blu-ray will be a short lived format - like it or not gaming next gen for sure will be more aimed towards download (it's happening right now), movies probably too!...With many large companies keeping an eye on Cloud (esp in gaming) - do you really think blu-ray will last another 5yrs ?
Edited 2 times, most recently on 31/10/09 @ 00:44
donnie080208
31/10/09 @ 01:19
#50
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@TRUTH i agree wholeheartly on blu rays lack of sucess. The benefits of BR are just too complicated to explain to the average non tech minded consumer,while dvd you popped in the disk on any tv and the difference to vhs was clear for anyone to see. Br on the other hand imo is only truly a worthwhile improvement over dvd when played on a over 40" 1080p tv, if you only own a 720p below this as most people do(especially in the bedroom) dvd is more than exceptable,especially if its upscaled. As good as BR even on 720p, NO but its still good enough for most as BR lackluste uptake shows. In most supermarkets BR is still only a small section even after many years on the market and would have died allready if it wasnt for the ps3 and its in built BR drive

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