UPDATE: The British arm of online behemoth Amazon has matched Asda's discounted Wii U pricing.
Both the Wii U Basic and Premium packs are now £50 cheaper on Amazon.co.uk - £199 and £249, respectively.
Nintendo has yet to announce an official price cut, but the company does not set an official price for hardware in Europe. The console launched on 30th November in the UK and has struggled to gain sales momentum ever since.
ORIGINAL STORY: By George! Asda has chopped £50 off both editions of the Wii U console.
That's one of the best new Wii U Premium Pack (32GB black Wii U with Nintendo Land) prices on the internet. SimplyGames isn't too far off with £265.
Last week, Zavvi temporarily lowered its Wii U Premium Pack price to £225, although it's now back up to £275.
Asda's Wii U Basic Pack (8GB white Wii U) price of £199 stands out as well. ShopTo is still cheaper, though, at £190.
The Wii U Premium Pack has a guideline RRP of £300, the Basic Pack an RRP of £250.
The Wii U was released in November 2012. If prices are already dropping significantly now, what will they look like this autumn when PS4 and the next Xbox are (probably) released?