Call of Duty: Black Ops has notched up more pre-orders at US games retail giant GameStop than any other title.
Senior VP of marketing and merchandising Bob McKenzie told Eurogamer, "As of last Friday we hit the largest number of reservations we've had on any release so far.
Jeepers, that's quite a claim. We asked Bob if he was referring to just title's released in 2010 or in GameStop's history. "Both," he replied.
Yes, it looks like Activision's FPS behemoth just took one step closer to fulfilling the "biggest game ever" prophecy offered by an HMV exec last month.
McKenzie added that he believes the identity of the studio behind the Call of Duty games, whether it be Black Ops' Treyarch or Modern Warfare's Infinity Ward, no longer has any bearing on customers' enthusiasm for the franchise.
"With each one they've done a better job," he explained. "They're both making quality products, they both have a strong following and they're both known for great gameplay."
Call of Duty: Black Ops launches around the world today for DS, PC, PlayStation 3, Wii and Xbox 360.