Sony's Kaz Hirai has declared that 3D entertainment will be "best enjoyed on a big screen".
His comments are a nod to Nintendo's 3DS, which will have launched globally by the end in April.
"3D is best enjoyed on a big screen," Hirai told MCV. "And the important thing for us is 3D combined with Move. The Move controller is not just about up, down, left and right, but also depth control as well. And all that is really a home-based console experience, which to me is the right 3D experience given the state of the art we have today."
With 38 million PlayStation 3 units sold globally, Hirai said Sony was a "very important driving force for 3D adoption with consumers around the world".
"That's not to diminish the role of other Sony companies," he added.
"This is not just for Sony, this is for anybody that wants to get into 3D content creation. We will share the expertise that we have developed over the years in creating good 3D content, that doesn't tire the eye and doesn't have images jumping out at you all the time. This is to make sure we are playing our part to drive mass adoption of 3D, not just for Sony but as an industry."