Lionhead boss Peter Molyneux has said he has high hopes the next instalment in the Fable series will be the biggest, best and most lucrative yet.
"We want more than five million people playing Fable III on the Xbox 360, full stop," he told MCV. Around three million copies of the original Fable were sold, while the figure for the sequel was 3.5 million.
So how does Molyneux intend to boost sales this time around? Why, by making the game more accessible to a wider audience, of course.
"Part of that plan is less clutter in the game, less aggravating little inventions that Peter Molyneux once thought was a good idea," said Peter Molyneux.
"More clarity, better story, better cast, better balance. Of course, we have to do all this still with fresh ideas and a new feel to the game."
Fable III is out on 29th October.