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Best Buy to push Blu-ray

On the swings?

North American retailer Best Buy announced that it will be prominently showcasing Blu-ray hardware and software products, recommending it as the preferred format to all of its customers, GamesIndustry.biz reports.

The company will continue to carry HD-DVD products, however.

"Consumers have told us that they want us to help lead the way," said Best Buy president and COO Brian Dunn.

"Our decision to shine a spotlight on Blu-ray Disc players and other Blu-ray products is a strong signal to consumers that we believe Blu-ray is the right format choice for them."

Best Buy made the decision based upon its belief that consumers will benefit from a widely-accepted single format - and it now sees Blu-ray as that format.

The decision follows shortly on the heels of Netflix's announcement that it would phase out HD-DVD in favour of Blu-ray.

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GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.