Imagine being so rich you could pay Gemma Atkinson to wear outfits of your choosing and stand in Trafalgar Square on a rainy October night, shouting things you'd told her to shout. Well, that's what life is like for lucky old Electronic Arts. They hired the former Hollyoaks star to appear in Command & Conquer: Red Alert 3, and to promote the game at their recent Be the One event.
If it does nothing else, Command & Conquer: Red Alert 3 will at least provide conclusive proof that, were it not for the Second World War, the Soviet Union would have developed the technology to make their own hotpants by the 1950s. If you're worried that the success of Company of Heroes may have tempted Red Alert to take itself a bit more seriously this time around, the sight of Russian troops marching into battle decked out in military-themed club-wear confirms that the series has lost none of its sense of humour.