If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

EA explains why Euro 2012 FIFA add-on isn't a standalone game

It's a way of offering "loyal, passionate FIFA fans new content."

EA decided to launch UEFA Euro 2012 as a FIFA 12 expansion rather as a full retail release as a way of offering "loyal" fans of the franchise new content, while also bringing in new players.

Speaking to Gamasutra, comms boss Steve Frost explained that the publisher felt a DLC release was "the best way to extend [the FIFA 12] experience and deliver fresh new content to our fans."

"We expect footy fans will want the opportunity to play UEFA Euro 2012 and experience what it takes to win the tournament under the same conditions their favourite nation will face in the weeks ahead," he continued.

"We expect that some fans who may not have FIFA 12 will want to play Euro 2012 and therefore purchase both, but the bigger opportunity for us is to offer our loyal and passionate FIFA fans new content."

As announced yesterday, the add-on is available from 24th April priced at £15.99 or 1800 Microsoft Points.

EA launched standalone games for both the World Cup in 2010 and the 2008 Euro championships, as well as its regular annual FIFA release.

Will you support Eurogamer?

We want to make Eurogamer better, and that means better for our readers - not for algorithms. You can help! Become a supporter of Eurogamer and you can view the site completely ad-free, as well as gaining exclusive access to articles, podcasts and conversations that will bring you closer to the team, the stories, and the games we all love. Subscriptions start at £3.99 / $4.99 per month.

About the Author

Fred Dutton avatar

Fred Dutton

Contributor

Fred Dutton was Eurogamer's US news editor, based in Washington DC.

Comments

More News

Latest Articles

Supporters Only

Eurogamer.net logo

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer.net Merch