The Nintendo Wii has become the UK's fastest-selling home console in history, with 1 million units sold in 38 weeks.
It was 50 weeks before PlayStation 2 hit the 1 million mark, while Xbox 360 took 60 weeks to reach the same target.
According to Chart Track, the Wii now has a 68 per cent share of the UK home console market. The Nintendo DS also continues to perform well and has an 86 per cent share of the handheld market.
"The non-stop demand for Wii even in the traditionally slow sales periods for videogames in the UK is clearly behind this record-breaking achievement," said UK boss David Yarnton.
"The performance of both systems appears to indicate that unprecedented interactive entertainment experiences, provided by a combination of the revolutionary nature of DS and Wii with the increasing number of unique software titles for the system from Nintendo and third parties, are being enjoyed by both avid and new gamers of all ages."
Yarnton said he believes DS and Wii "will continue to be the main driving forces" behind the expansion of the games market in the coming months.