Halo ad to show next week

At least they sent out a picture.

Halo is undoubtedly one of the most popular game series in the world, and it's hit a new peak this evening (or games journalism's hit a new low - you decide) as the press descends on the announcement of an advert for it.

Not the advert itself, you understand, but the promise of one. It's due to show during ESPN Monday Night Football in the US next week, lasts for 60 seconds, and will soon appear on Xbox.com in Europe (at around 2.15am GMT on Tuesday), and on Xbox Live Marketplace.


Microsoft informs us that the ad's been created by McCann Erickson, whose recent work includes the Mastercard "priceless" ads and those ones about bringing the family together with Bisto gravy. It will deliver "a unique and compelling look at Master Chief and the world of Halo 3" apparently.

So look out for that, then, and in the meantime there's a still shot from the ad lurking to my left, along with links to all the recent Halo 3 movement on its gamepage, where you can find details of the forthcoming beta, and check out some archive footage.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (35)

About the author

Tom Bramwell

Tom Bramwell


Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.


Call of Duty Modern Warfare 2 Remaster launches tomorrow

UPDATE: Activision finally confirms - and announces PS4 timed exclusivity.

Long-running Official Xbox Magazine shuts down

Future bosses say they've taken pay cuts to reduce lay-offs.

FeatureAs Riot bids to take on Blizzard and Valve, the studio faces challenges of its own making

"There are no limits" co-founder Marc Merrill tells us, as a new world order emerges.

Someone's built the entire Earth in Minecraft - to scale

And he wants your help to add buildings.

You may also enjoy...

Comments (35)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments