Sega says sorry to Nike in court

Nike plans to use reparations from the case to fund youth programs

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A while ago we reported that Nike was suing Sega and its advertising agency Leagas Delaney, after the latter allegedly copied Nike's Frozen Moment advert so closely when promoting NBA 2K2 that it infringed on the company's trademarks. According to a report on, on its first day in court Sega apologized to Nike and by way of compensation agreed to inject $100,000 into Nike's Boys and Girls Clubs program for youth development. Related Feature - Nike sues Sega

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Tom Bramwell

Tom Bramwell

Contributor  |  tombramwell

Tom worked at Eurogamer from early 2000 to late 2014, including seven years as Editor-in-Chief.


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