Triple-A games are "crushing innovation"

"Not healthy", says DMC dev Ninja Theory.

The business of making multi-million pound, triple-A, blockbuster video games is "not healthy" and are "crushing innovation", reckons Ninja Theory (DMC, Enslaved, Heavenly Sword).

"The model we're under, the big retail model, is creaking," studio co-founder Tameem Antoniades told GamesIndustry.biz.

"There's this stranglehold that the triple-A retail model has which I think is just crushing innovation and access to creative content.

"If you're paying that much for a game, you don't want to take chances. You want everything to be there, all the feature sets. You want it to be a known experience, guaranteed fun.

"That's not healthy," he said.

Mega publishers like EA and Activision tend now to reserve their innovation and investment for established brands. Poor sales of Ninja Theory's own Enslaved showed what a risk new IP can be.

Today's innovation, said Antoniades, comes from areas like the iPhone.

"The whole digital revolution is happening now and it can't come soon enough," he said.

For Ninja Theory, "there's always an opportunity between projects to explore things". Antoniades said "a lot" of his team are hobbyists that create their own iPhone games already. "I can see us kind of taking a punt with that," he added.

Ninja Theory's current punt is on a risky reboot of Devil May Cry. Eurogamer got a look at DMC Devil May Cry last month.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (48)

About the author

Robert Purchese

Robert Purchese

Senior Staff Writer

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.

Related

The Game Awards 2019 live report

Some good surprises, a few awards and so many adverts. Everything as it happened.

FeatureWe talk to Amazon about its New World MMO and the problematic associations

"The colonialism stuff: there's no way to tell that story in a good way."

You may also enjoy...

Comments (48)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments
Order
Threading