Developer Capcom Vancouver believes it has now quashed the cynicism surrounding Dead Rising 2: Off the Record, the Dead Rising 2 spin-off that re-imagines the game from Frank West's perspective.
When Off the Record was announced in April many fans complained that it was a cynical cash-in, with some even suggesting it should have been downloadable content for Dead Rising 2.
Two months later, Capcom Vancouver believes those complaints have been addressed with key announcements made at E3.
"We always knew with E3 after Captivate we had to show more," executive producer Jason Leigh told Eurogamer.
"And the two things I guess could be perceived as negative that came out of Captivate were, how different is it, and what's the price? Those two things didn't really get answered at that show.
"Here, what we've done in showing the Theme Park and this giant new environment and this new gameplay we've added, that answers the first question.
"And now we can finally reveal the price, which is $39.99 for North America."
Off the Record's Theme Park area is bigger than any in Dead Rising 2. The game features new weapons, new combo weapons and new bosses, yet to be revealed.
Then there's the new playable character photojournalist Frank West.
"There's a ton of added value here," Leigh continued. "We have the new environment, weapons, combo weapons, new clothing, food items, vehicles, new bosses and the new story.
"It's a much bigger game than Dead Rising 2 was.
"Either for return players coming back, they'll get a very different experience, or for people who have never played a Dead Rising game, or perhaps have only played the first one, they're getting a full-fledged product for a budget price. That's awesome."
Eurogamer caught a glimpse of Off the Record at Capcom's Captivate event in April.