"Dame Mirren gets £500k for Wii Fit ad"


Nintendo paid Dame Helen Mirren half a million quid to advertise Wii Fit, according to a new report.

Mirren, who has more acting awards than everyone else put together, swelled her bank account by £500,000 after a whopping two days work shooting the telly ads for Wii Fit Plus, according to MSN.

Apparently Nintendo "insisted" on the 65-year-old actress for the campaign "because they believe her glamorous look and svelte figure will attract over-50s to the game".

A friend of the Oscar winner said: "Nintendo insisted they wanted Helen and no one else. They wanted an older, more attractive woman to show that the Wii isn't just for children."

In the ad, Mirren says: "You need never get bored as every day you can tailor a new workout."

Money for old rope and all that.

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Wesley Yin-Poole

Wesley Yin-Poole

Deputy Editorial Director  |  wyp100

Wesley is deputy editorial director of ReedPop. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.


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