Ubi game sales down by more than half
But things are looking up, says bossman.
Ubisoft has published a financial report for the six months ending 30th September, revealing it sold less than half the number of games compared to last year.
Sales fell 51.7 per cent to reach £149 million / €166 million. Operating loss is likely to stand at £72 million / €80 million.
But everything's going to be all right, according to CEO Yves Guillemot. The company should still hit €1 billion sales for the full year as the next six months are set to be "significantly more favourable, with a strong return to growth and profitability".
Games released in the first half of the year include Call of Juarez: Bound in Blood, with 900,000 units sold. "As expected, in the first half of fiscal 2009-10 the market was very difficult both for Nintendo DS games and for our back-catalogue titles, with few new releases," said the Ubi boss.
But the schedule for the rest of the perido is looking hot, reckons Guillemot, with Assassin's Creed II, Avatar, Your Shape, Just Dance, Shaun White and Rabbids Go Home due in time for Christmas. Then next year there's Splinter Cell Conviction, Red Steel 2 and Ruse to look forward to.
"Finally, thanks to the investments we have made in recent years to develop our creative workforce, we will be launching numerous initiatives and innovations in the short and medium-term in all segments of the industry, both for current and future consoles and for on-line games," Guillemot said.
The full banana can be found over on GamesIndustry.biz.
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Comments (19) Latest comment 2 years ago
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quality had been dropping at a similar rate
they will wake up and realize it at some point
like EA did!
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Carry on giving us good games and you'll carry on making money, its pretty much that simple. And to be fair, they usually do a pretty good job of that.
I'm especially looking forward to "Shaun White and Rabbids Go Home" I think the mix of extreme 'Dude' snowboarding and comedy Rabbits has potential to be a sure fire Christmas Number 1! Oh? thats not what it looked like? oh...
Ikari
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Fuck you Ubi-Doobi
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Usually whenever I see their horrid purple logo and hear that annoying jingle during the game's intro sequence, I think oh-uh because that means in nine times out of ten cases the game will have their in-house trademark, namely ugly screen tearing, nevermind bugs and other issues they never bother fixing. Ubi Soft are not a great publisher anyway IMO - I can't even say I'm excited about Assassin's Creed 2 as the first game wasn't that great - so this 50% drop in sales will hopefully act as a wake up call for them.
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So move your asses already and give me Conviction and such cause i need something exciting. Well Dragon age is sweet but not exciting
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Which is why I m not remotely excited about AC2.
Consider your gaming audience more carefully... your sales will looks after itself.
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Prince of Persia was perhaps a bit too easy, but the no-death mechanic was a good idea, and much better implemented than Bioshock's Vita-Chambers. At least in POP, the villains went back to full health when you were saved by Elika.
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Fact is there are better games from other publishers out there by far, so yeah, like above poster said: Do like EA and start making better games.
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Prince of Persia = great plattformer, a welcome change from combat-focused 128bit trilogy
Assassin's Creed = another great and deeply ground-breaking action game that paved the way for a whole generation
3 easy picks for "great, recent games from Ubisoft".
Easily better than.... let's say Konami, Capcom, Namco, Eidos, Square-Enix, SEGA, ....