Sony, Nintendo flaunt Thanksgiving sales

But Microsoft keeps quiet about numbers.

Nintendo and Sony are pleased as punch with Thanksgiving-week US sales for DS, Wii and PlayStation 3, while Microsoft has issued no figures despite claims of success.

Between 22nd November and 28th November, 550,000 Wiis were sold in North America. Those numbers may not be as impressive as last year's 800,000, but are still over and above what Nintendo managed to shift during the entire month of October.

Meanwhile, the DS shifted over one million units in the US last week, surpassing the GBA record set during Thanksgiving 2002. That means Nintendo sold roughly 150 handhelds every minute or 2.5 units every second or sodding loads basically.

Elsewhere (actually, probably in the same places), Sony sold 440,000 PlayStation 3s. "In today's economy, consumers are drawn to items that offer the most value for their money, making the PS3 an ideal choice for those who want a comprehensive gaming and entertainment system all in one package," said corporate megaphone Patrick Seybold, who reckons "this holiday season is going to be defined by PlayStation". Move over, Jesus!

Elsewhere elsewhere, Microsoft's Aaron Greenberg tweeted that Thanksgiving-week sales were the "biggest" of the year, and more than "2x" the previous week's. And that's all we've heard from the Xbox 360 maker so far.

Both Nintendo and Sony have reduced the price of their flagship consoles in recent months - the Wii dropped by $50 in October to $199 and Sony launched the PS3 Slim at $299.

Comments (55) Latest comment 2 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

  • Xerx3s #1 2 years ago

    "In today's economy, consumers are drawn to items that offer the most value for their money, making the PS3 an ideal choice for those who want a comprehensive gaming and entertainment system all in one package,"

    Erm, the wii & DS outsold you so you admit that they have a better value to money ratio?
  • Teamallstar #2 2 years ago

    I suspect Microsoft will get a similar bump in sales when they reduce the cost of the 360 early next year. I also suspect that software wise they are killing the ps3!
  • makeamazing #3 2 years ago

    See this is why Donnie shouldnt have been banned! I would love him to comment on Sony disaster!!

    On a serious note, @Xerx3s, give Sony a break, they have had a pretty bad time in the last few years, you cant blame them for getting excited that they have finally started to sell big numbers... there previous BF sales in 08 and 07 were terrible.

    Ms need a slim and a price cut. Though the problem with the slim is will they be able to do their own external hard disks, i am sure they can find a way.
    Edited by 1 at 01/12/09 @ 09:30
  • onyxbox #4 2 years ago

    I'm sure MS have done ok too but it's not like Greenberg to hold back on delivering a blow to the competition when he get's a chance.




  • YobRenoops #5 2 years ago

    You can imply Microsofts are ~230k or so as they've been doing ~100k per week since August. I've added a 30 to that for a little "flair"
  • Teamallstar #6 2 years ago

    I like the flair...
  • flaming.carrot #7 2 years ago

    According to VGChartz there were around 325,000 XBox 360 sales, not too bad really.
  • Xerx3s #8 2 years ago

    "On a serious note, @Xerx3s, give Sony a break, they have had a pretty bad time in the last few years, you cant blame them for getting excited that they have finally started to sell big numbers..."

    Too true, they have done a fantastic job. PR muppets on the other hand can go fuck off and wank some shareholders.
    Edited by 1 at 01/12/09 @ 09:38
  • electrolite #9 2 years ago

    Good numbers by Sony. America seemd to be where they were struggling the most. Nintendo's numbers don't exactly suggest a decline in Wii sales in the US either (Nintendo seem to be worrying about Japan)
  • ShinMegami08 #10 2 years ago

    550000 wiis and 450000 ps3? very impressive.
    i also think the 360 numbers are more like 250000. vgchartz usually overestimates the xbox demand.
    sony must be very proud to beat microsoft in their home turf usa. who would have thought that a year ago?
  • youhavenomail #11 2 years ago

    "sony must be very proud to beat microsoft in their home turf usa. who would have thought that a year ago?"

    I was always under the impression we were all expecting it two years ago.
  • GamerG #12 2 years ago

    Its no surprise that the PS3 is beating the 360, in the US the Elite and the 120gig PS3 are the same price which is ridiculous when you consider you get blu ray and wifi built in with the PS3.

    IMO MS are bound to release a "slim" model in 2010 to go alongside Natal, which will see them pull ahead again, they probably dont want to cut the price this year becauise they intend to bundle Natal in future.
  • Bitkari #13 2 years ago

    Must be about time for a re-designed, faster, cooler, Natal-inclusive Xbox then? ;)
  • Tonka #14 2 years ago

    PS# and XBOX are sitting on a see saw.
  • markymark22 #15 2 years ago

    The 360 had a price cut as well eurogamer!
  • Xerx3s #16 2 years ago

    "IMO MS are bound to release a "slim" model in 2010 to go alongside Natal, which will see them pull ahead again, they probably dont want to cut the price this year becauise they intend to bundle Natal in future. "

    Well obviously. The big question is: Will they wait a full year and release it in the autumn, giving sony a year of very good sales.
    Edited by 1 at 01/12/09 @ 10:19
  • penhalion #17 2 years ago

    At this point Microsoft are probably wondering what is happening. Given they haven't done any kind of christmas promotions I'm suprised that they are suprised that their sales are simply stagnant.
  • drewman5150 #18 2 years ago

    I think in the run up to Christmas, EG should reinstate Donnie's account, c'mon it's the season of goodwill!
  • jonbwfc #19 2 years ago

    Personally I'm not so sure about there ever being a 360 'slim'. The bare fact is they completely failed to correctly design the heat dissipation right in original 360 and it took them (what?) four revisions before they actually figured it out? Given that, you'd have to out of your mind to buy the first revision of the same hardware in a smaller case with by definition less space to get the air round to cool the thing down.

    There may well be a case redesign to go with Natal but I doubt it will be that much smaller/lighter/quieter than the current revision. Or at least, if it is, I won't be buying one until they've been in widespread use for at least six months.

  • xentar #20 2 years ago

    this comes as no surprise, just check amazon.com bestseller list... Sony rocks since September na dI am thankful for that. If nothing else it puts pressure on MS which is a godd thing for everyone
  • NotSoSlim #21 2 years ago

    So if 360 sales doubled PS3 basically did a 2:1 over the 360??
  • GamerG #22 2 years ago

    The 360 did not have a cut in the US, it remained the same price but you got a bigger harddrive.

    Infact in the UK the price went up, you used to be able to by the 360 premium with a 60gig harddrive for £169 now its £199 for a 120gig model meaning if you want the full featured model you have to pay more than you did before!
  • Ryze #23 2 years ago

    M$ should be promoting Last.fm and the other new features on the console.

    Last.fm and Sky in particular are marvellous - as is the potential of the video store now that it can scale streaming up to your bandwidth OR offer downloads.

    Shame it's still only a 24hr rental period, though.

    Get promoting!
  • EvilBob_leeds #24 2 years ago

    Donnie's not gone anywhere keeps, he's just using the MESSIAH999 account these days. Although in fairness he does seem to have dialled his rants back a bit.

    MS shot their bolt early in the US, for reasons best known to themselves. A few weeks ago they ran a deal in Walmart where you got $100 in gift tokens if you bought a $200 arcade. Then they wielded the ban hammer on chipped Xboxes. The two combined look to have been good for at least a 80,000 bump in the weeks leading up to this one.

    Well done Sony and I'm pleasantly surprised with the legs the Wii continues to have!
  • Murton #25 2 years ago

    The PS3 has always been the best value out of the three but until recently it's been the highest price making it inaccessible to those on a budget. With the built in Wi-Fi and free online play you "save" the costs of outfitting your 360 with the overpriced Wi-Fi dongle and LIVE Gold subscription. In the UK a regular slim costs 250 quid and the elite 200, for the price difference you can get either 1 years online play or the Wi-Fi upgrade but not both. The smart consumer knows a good deal when he sees one and right now, for their price the PS3 wins hands down over 360. The Wii, its lower price makes it more accessible but in my opinion it is more of a toy than a games console, it's a laugh to mess around with but it doesn't see a tenth of the use of my PS3 or PC.

    What we're seeing here is the PS3 finally becoming affordable by those who last year were on the sort of budget that would have left them with a choice of 360 or Wii but not PS3, now that all three options are on the table and are all affordable to the general consumer we're seeing what people are actually choosing rather than what they're being left with, and that is likely why MS has neglected to trumpet their own figures.
  • xentar #26 2 years ago

    oh god, the war of sonyboys and xbots is still raging judging by the ratings... good thing is fanboys cant change the retail numbers :)
  • sneetch #27 2 years ago

    I'm assuming (because there seems to be a lot of assumption here) that a lot of the PS3 sales are to people who already own a Xbox. I added a PS3 almongside my 360 when they introduced the Slim, I'm assuming I'm not alone in that?

    Still 325,000 XBox 360 sales (according to flaming.carrot and VGChartz), 440,000 PS3 sales and 550,000 Wii sales are a good sign. :)
  • des #28 2 years ago

    Nintendo destroyed everything as usual,but those numbers are only estimates,will see what November NPD has to say.
    "You can imply Microsofts are ~230k or so as they've been doing ~100k per week since August. I've added a 30 to that for a little "flair""
    You can do that if you are totally clueless how sales work,weekly sales in August can't be compared to November,the second biggest month(in sales).Not to mention that Wii is the only home console that has about 100k per week in slow months(everything else except November and December).

    Also Black Friday aka "Corporate tax on idiots" never cease to amaze me,you have bunch of idiots waiting even 20+ hours in line to buy some crap that they would never normally buy,under the excuse to save money,but in fact they spend much more and go in deep red with their credit cards...simply amazing
  • MeBrains #29 2 years ago

    makeamazing: donnie reincarnated into Messiah999 - probably an allusion to the comparison to Jesus he made, coupled with an inverted 666 because of being frustrated with having been banned. Nevertheless, it actually is good he's back under a different name. At least people don't rate his posts down automatically, because of the blue text preceding it.

    PS3 indeed seems to hold up which is not unexpectedly so. It is above its main competitor by a large margin in its home country. It almost matches the installed base in Europe and it is on-par with its competitor in the states for the last few months.

    edit: rephrased the US part after looking back at the numbers.
    Edited by 1 at 01/12/09 @ 12:32
  • xentar #30 2 years ago

    In Europe Xbox is unfortunately cheaper than PS3 which may hinder PS3 sales. At least it seems so from Amazon.co.uk bestseller list. In Czech republic where I live PS3 is outselling Xbox 360 nicely even with Xbox being quite cheaper (like 30 % cheaper). But its all incomplete numbers and may be misleading so we will have to wait for official retail numbers to make the call
  • MeBrains #31 2 years ago

    btw, mr. Purchese, that "this holiday season is going to be defined by PlayStation". Move over, Jesus!" line was excellent! :D
  • GamesConnoisseur #32 2 years ago

    MS sold least but pretty reasonable numbers, meaningless to consider price cut now as 'lost' the holidays battle, everyone in it for the long term and their gap over PS3 narrows but still sizeable.

    The next real battle between all 3 consoles is the wand/natal attempts to steal a share of wiimote magic next year. That what they are all preparing for and with other news of Ubi announcing titles.

    We ll see how these will influence things, though suspect Wii would lose some of it's shine as being the only one doing it differently and competion is always healthy!
  • davisorle #33 2 years ago

    @flaming.carrot
    Where did yo get those numbers from vgchartz? Accodring to them they also say what MS answered them so far " double last November's same week. According to their charts last november's black Friday same week, they sold 390k units which would make it 780k this time around. I highly doupt it though.

    Sony on the other hand has many reasons why so much better. About 200% better actually. They had dissastrous sales over the past 2 years in the same period and now they are finally catching up for, like i said, good reasons so far. Wii, im glad its notr duying. How many ppl are left that are console owners and dont have one..? lol every time i see their total sale figures Im just too amazed.
  • malexous #34 2 years ago

    Woo! Go Nintendo!

    :)
    Edited by 1 at 01/12/09 @ 15:30
  • Erebu #35 2 years ago

    "Move over, Jesus!"

    Sorry what? Mr Purchese are you out of your mind?
  • makeamazing #36 2 years ago

    @davisorle You need to read more carefully, it was LAST weeks sales (e.g the last week of November sales), not BF sales from last year. :D
  • dfish #37 2 years ago

    natal to the rescue, the 360 bandwagon is losing steam it was good thinking on ms's part to release natal for the 360 to revive its fortunes in its autumn years. In all my years this is the most exciting neck and neck console generation i've experienced. We're all winners people! golden era ftw!
  • Machiavellian #38 2 years ago

    To be honest, in the US, MS started their big sales a week ahead of Black Friday with the Walmart 199 Arcade with a 100 Dollar gift card deal not to mention the Call of Duty MW2 bundle. Last week I believe MS sold over 150 consoles so they probably sold a bit over 300 on black Friday. On black Friday, Best Buy had the best deal with 6 games for the Elite.

    Looking at MS strategy so far, I believe the key for MS is to continue deals up to Christmas than just concentrating on deals for only one day. It appears MS is giving their big retailers different types of bundled deals in order to keep a nice flow of sales going for the rest of the holiday buying season which may not net them great sales on Black Friday but probably will continue to net them above average sales until Christmas.
  • makeamazing #39 2 years ago

    It appears MS is giving their big retailers different types of bundled deals in order to keep a nice flow of sales going for the rest of the holiday buying season which may not net them great sales on Black Friday but probably will continue to net them above average sales until Christmas.

    Doesnt look like that is actually working as well as the other two console manufacturer methods though.
  • Les #40 2 years ago

    "However way you cut it, sony have seriously dropped the ball this gen for people to be even getting excited about marginally outselling MS this year, after over 3 years on the market with the ps2s sucessor is a serious downgrade of expectations."

    ?!

    PS3 expectations were downgraded by reality ever since its release. Its improved performance after the recent price drop is finally a reason to adjust expectations upwards a bit again. And relative to the competition, it's the only one showing an improvement this year versus 2008, suggesting that its target market isn't as saturated as that of 360 and Wii. That must be comforting information for Sony and its investors...
  • smelly #41 2 years ago

    "Microsoft numbers are no doubt bad, else they would've trumpeted them on all channels. "


    Nah.. they're probably waiting for the other 2, so they can spin the numbers to make it look like they sold more.
  • BartonFink #42 2 years ago

    smelly may have hit the nail on the head there.
    Learning some Sony lessons you might say.
  • Machiavellian #43 2 years ago

    Doesnt look like that is actually working as well as the other two console manufacturer methods though.

    We will not know until the end of the holiday period will we. Even thought Black Friday accounts for a lot of sales in November, December still is the biggest month for holiday shopping. Having deals all the way up to and after Christmas might actually be the smarter move then only being able to have your big deals on one day. NPD numbers will be out the middle of this month and that should be a decent indicator. Not until January will we know if MS strategy was sound or not. It seems MS can pull the trigger anytime they want on price drops since they really did not have a discount with the elite so dropping 50 to 100 bones during the Christmas rush appears to be no problem for them.
  • Machiavellian #44 2 years ago

    smelly may have hit the nail on the head there.Learning some Sony lessons you might say.

    Personally, I figured MS didn't release any numbers because from previous years they did not release any numbers. 2007 and 2008 MS did not release any numbers for Black Friday, instead they stated they sold 2 to 1 over Sony. Now that I think about it, isn't this the first year that Sony and Nintendo has stated numbers for Black Friday.

    Maybe Sony and Nintendo had a conference call found out that the US upstart came in last and decided to rub it in
  • BartonFink #45 2 years ago

    /strokes invisible goatie

    Hmmm you may be onto something there
  • ZX81BOY101 #46 2 years ago

    sean malstrom like wiiboy 101 knows exactly what is happening in gaming and how it will happen ,malstrom in his (true gamer wisdom) that's the opposite to a hardcore there the enemy.....

    has stated as nintendo wii gains huge momentum and starts to totally disrupt the "COUGH GAMES-INDUSTRY" the industry will respond by ether birdmen copying of nintendo ,shallow casual cheap games and then finally a retreat into a non profit hardcore niche..

    WE HAVE SEEN BOTH EA AND UBISOFT DO ALL 3 OF MALSTROMS PREDICTIONS

    1 COPY NINTENDO AND FAIL

    2 GO SILLY CASUAL CHEAP AND FAIL

    3 BLAME WII AND NINTENDO INSTEAD OF THEMSELVES

    4 RETREAT INTO HARDCORE AND SAY Wiis AT FAULT FOR ALL SIN IN THE WORLD AND DECLARE MORE LOSS MAKING COLLAPSING MARKET GAMES

    MALSTROM AND WII-BOY TALK OF THIS

    ITS EXACTLY WHAT HAS HAPPENED BOTH EA AND UBISOFT TRASH TALKED WII THEN WII WENT NUCLEAR AND OWNED AND DISRUPTED THE COUGH INDUSTRY

    EA THEN WENT SILLY CASUAL UBISOFT WENT SILLY CASUAL NOW THERE WII SUPPORTS COLLAPSING AND NOT HELPING PROP UP THERE NON PROFIT HD TWIN GAMES THEY BLAME NINTENDO FOR THERE OWN LOSSES INSTEAD OF THEMSELVES....

    THE INDUSTRY IS LOOSING MONEY AND THE HD TWINS ARE BANKRUPTING THE GAMES INDUSTRY WII/DS DISRUPTION IS UN STOPPABLE .....

    THE EXACT ACTIONS OF THE INDUSTRY PREDICTED BY MALSTROM ARE HAPPENING AFTER A RETREAT TO THE HARDCORE NICHE THE INDUSTRY WILL BREAK AWAY BIT BY BIT LEAVING NINTENDO AS THE VICTOR


    ALLOWING A NEW DAWN OF GAMING TRUE-GAMING NOT A INDUSTRIAL MACHINE SENDING GAMING TO ITS DOOM

    ITS HAPPENING AS WE TYPE


    NINTENDO OWNS HANDHELD NUMBERS AT PROFIT ,,,,NINTENDO OWNS CONSOLE NUMBERS AT PROFIT

    X360 AND PS3 FIGHT EACH OTHER TO DEATH AT HUGE LOSS
    Edited by 1 at 01/12/09 @ 22:08
  • ZX81BOY101 #47 2 years ago

    nintendo has 52% of home hardware sales and 50% home console software sales.........

    that is total and utter domination and is only going to get bigger ds dsi sheer owns portable gaming....

    THE INDUSTRY IS AT WAR WITH NINTENDO THERES NOT SOME BIASED THERES HUGE BIASED NINTENDO IS PUTTING THEM ALL OUTA BUSINESS

    its called creative destruction destroy something and replace it with something better...........

    xbox 1 total loss 4 billion,

    x360 total loss plus 4 billion and counting...

    ps3 4.5 billion loss and counting

    sony corp operating in the red billions in loss

    nintendo the most profitale company on earth per employee

    nintendo the most profitable video-game company on earth

    nintendo more valuable on the stock exchange than sony ..

    Mario kart and wii fit both easily out sold gta and every ps3 exclusive has been blown out the water by wii game sales.....

    metroid prime 3 out sold killzone 2 and haze combined

    look at whats happening nintendo is chipping away at
    everyone else's share


    psp go flops dsi xl of to a winning start vitality senser coming in 2010

    the HD twins can only go down there a bastardization of everything gaming


  • MARKIV #48 2 years ago

    Quote "Nintendo have 80% of the female market". So if the Natal ( slim ) version of new 360 ( due next Sept. aka Steve Bullmer's slip up speach..!? ). Therefore it's questionable whether the new 360 will have increased performance. I expect at least Blu-ray.

    In anycase for the 99.9% of hardcore gamers on this site, the PS3 is currently the console to own / buy, that's if you don't already own one.. :)
  • ZX81BOY101 #49 2 years ago

    natal is a phantom only 2 possible answers

    1, it will never release

    2, it will release be exposed as eyetoy plus AND FLOP

    3 IT'S A FACT THAT Wii shall win 2010 also
  • No1_Dave #50 2 years ago

    donnie = MESSIAH999

    donnie, so naive, thinking that with a new account & username people won't recognise your posts? "msoft", sony bashing etc, unmistakable "donnie style".

    Eurogamer need to put that user account on the watch list.

  • man.the.king #51 2 years ago

    @No1_Dave

    "Eurogamer need to put that user account on the watch list. "

    Well, donnie's an idiot but a sincere one, and his inanity is at times good for a laugh. Case in point, the time he compared himself and his cause (Viva La MS!!!) to Jesus and His cause :) . Sure he annoys people from time to time, but his posts are so silly that more often than not, no one takes him seriously. At least, I know I don't.
    Edited by 1 at 02/12/09 @ 04:53
  • chessboxer #52 2 years ago

    I wonder how many of thoe 360 sales were replacements for recently banned units...
  • MeBrains #53 2 years ago

    while I agree with Messiah's first post, I do not agree with the second.

    Sony has not lost this gen because of their arrogance. At the very least that is a very wrong word you use. Sony was not arrogant in its inception of PS3. The mere mention of which is why I am often perceived as a PS3 fanboy. It just is not correct. Kutaragi-san made the decision to create (or have created - it's been an STI coop) a totally new, never before seen CPU for the new iteration. That was not done out of arrogance, it was done out of a feeling to bring the users the best possible. Whether it was a good decision is debatable, yet arrogance it was not! I got pissed of and heavily defended Sony, when MS was praised and Sony slagged. What has MS done besides furthering the online experience? (a merit in itself I fully agree). Furthermore, I reacted towards all negativity towards Sony when the battery issue appeared. With the batteries Sony had a defect rate fractions of one percent - when batteries were used (by Dell for example) outside specification. They recalled - although the fault was not entirely theirs; it cost them dearly and the internet community reacted hostile. MS launches a totally mis-engineered product, word gets out that it was known about, they merely offer a 3y warranty and it gets praised, while Sony with an excellent offering and even with its premium price a cheaper solution to 360 in the long run, got flamed. Beyond me and a further reason why I sometimes am perceived as a Sony supporter.

    Oh well.
  • Machiavellian #54 2 years ago

    Kutaragi-san made the decision to create (or have created - it's been an STI coop) a totally new, never before seen CPU for the new iteration. That was not done out of arrogance, it was done out of a feeling to bring the users the best possible

    I am sorry but why is that not arrogant. It's not like Kutaragi is not a business man. He knows the risk that is associated with a product and he definitely knew the risk of having such an expensive piece of hardware where it's primary purpose is to play games. He has stats on buying habits of consumers from the PS2 era and he knows when and how the system sold and took off. He also have history on products that did not sell well when they were priced beyond what the market would accept

    Sony did not create the PS3 in a vacuum. They totally under estimated their competitors while over estimating their importance. They believe because they have a successful brand that they could impose their will on the game industry. It's arrogant to create something that cost billions, which increases the cost of your product to a level where no other console has ever sold successfully at and then expect to perform at such a price. It was said many times that selling at 600 bones would be stupid. Creating a system that cost that much is also stupid. Its arrogant to believe you can create the most complex system of any Gen, dump it to the community without any proper libraries, resources, documentation and believe the results would be anything but lackluster. On so many accounts, Sony arrogance has cost them billions and the lessons they have learned hopefully will last a life time.

    What has MS done besides furthering the online experience? (a merit in itself I fully agree).
    To be honest, what has Sony done. They have paid a big price for the PS3 and they are still paying. They took a very expensive risk which has lead to the slim PS3. The problem is while the Slim PS3 is great for the customer it is not that great for Sony as a business because they could not leverage cutting cost to make the slim into profitable hardware revision. Think about it, Sony made a lot of cost saving changes but all of those changes were needed to cut the PS3 100 bones just to get decent sales but they are still losing money. I am positive that Sony game plan was not to lose money on the Slim PS3 but to make money. Those cost benefits were to go to Sony bottom line not all to the customer. So now it's a two edge sword for Sony. They pick up market share but continue to stay in the red until they can cut cost some more in order to break even.

    MS launches a totally mis-engineered product, word gets out that it was known about, they merely offer a 3y warranty and it gets praised, while Sony with an excellent offering and even with its premium price a cheaper solution to 360 in the long run, got flamed

    Lets be honest, the assumed cheaper solution is only if you used everything within the Premium priced PS3. That was one of the problems with the PS3 is that its premium price was for things that a lot of people did not need at that time when looking for a game machine. I have friends right now that look at the PS3 and say "Well, I do not have an HDTV so why would I purchase the PS3 when all the games I want to play are on the 360 and it cost less".

    I believe the key that you were or are perceived as a PS3 fanboy is that you probably could not conceived that other people have different needs then yourself. That other people perceive a different value for their money and the state they are in at that particular time. Yes, the PS3 is an excellent value but before the slim, it wasn't an excellent value for a lot of people and what they needed out of a console.
  • Machiavellian #55 2 years ago

    It appears that MS has another Walmart sale coming in Dec with a 50 dollar gift card when you purchase a Elite