Rockstar has revealed details of how its Social Club online system will work with Red Dead Redemption, promising exclusive unlockable content.
Social Club users will be tasked with particular bonus challenges - one such mission, unlocked early in the game, has you trying to kill three enemies in one Dead Eye burst, and lasso and drag a gang member around while on horseback, after which you unlock special bullets that could set your enemies on fire.
There will also be cumulative challenges for Social Club users, with avatar rewards on PlayStation Network and Xbox Live.
Plus you can expect an in-game Social Club newsfeed via a local newspaper, online leaderboards, a checklist for people trying to achieve 100 per cent completion, and special multiplayer events.
The Social Club elements will go live once the game is released - it's due out for PS3 and Xbox 360 on 21st May - and you can read more about them on the Rockstar website.